Do you know the 7 best loyalty programs in 2019?

A common method for retailers to attract and encourage customers’ behaviors is creating customer loyalty. You may ask why, but the answer is pretty obvious as loyalty programs are simple to use, cost-effective and user-friendly. 

Millions of businesses have applied these policies and gained huge success. Their stories have inspired many small and newly-opened brands to adapt to the new strategy and make customers a part of your development.

There are various ways to create customer loyalty. It’s up to you to choose from points program, tier program or fee-based program. However, the points loyalty program is favorited for its simplicity and efficiency. Oh, a recommendation for Magento users: You should check out Magento 2 Reward Points by Magenest (More details), an outstanding extension that gonna rock your eCommerce world.

Today, let’s find out the 7 best loyalty programs in 2019 that you can learn from! 

No doubt Starbucks Reward Stars is one of the most famous loyalty programs right now. It has approximately 11 million members worldwide and the number continues to go up. Starbucks gains this reputation through simple and flexible policies. As the biggest coffee chain globally, Starbucks welcomes millions of customers every day, and for each member, they earn stars for their purchase at the store. This can be redeemed to other rewards such as free drinks and exclusive offers. 

You may be familiar with Nike, one of the most influential athletic products and service company who sets the trends for the sports world. Moreover, Nike also implements an efficient loyalty program for their customers. NikePlus Membership provides priority for its users such as access for the latest or member-only products, guidance from experts and birthday rewards. Customers also get fast and free delivery for their orders with 30-day wear test to double-check their choices. 

REI Co-op is a company specialized in clothing and equipment for outdoor activities. To give customers the best service, the business has launched the Co-op membership. After signing up, you can enjoy your trip to nature with more advantage from REI Co-op. 

It takes $20 to be a member and receive amazing gifts from REI Co-op. As a member, you can have personal classes, tours, and events as well as special pricing on rentals. The company also has the Annual Dividend, a unique benefit that gives you a share of the Co-op's annual profit.

American Airlines’ loyalty program has encouraged more customers to fly with the brand. The AAdvantage program lets customers earn miles for each flight and then they can change these miles into further services such as car rentals, hotels or retail products. The regulations attract lots of users since it makes their flights easier. 

For beauty lovers, Tarte Cosmetics is not an unfamiliar name anymore. The brand has thousands of followers for its high-end beauty products and an attractive loyalty program “that loves you back.” There are 2 ways to earn points at Tarte, first is purchasing in-store and second is engaging with the brand online (invite a friend, connect social media account or share email address). These points can be transformed into numerous priorities like early access to new arrivals, exclusive birthday gifts and shipping offers. 

Another successful example of the fee-based loyalty program comes from Barnes & Noble - a popular bookseller in the US. For $25 per year, you can sign up and start saving for every transaction. Besides the huge discount for B&N products, you get free shipping for orders on BN.com and member-exclusive offers. 

The worldwide high-class hotels and resorts Marriott is the perfect example of a clear and effective tier loyalty program. With a comprehensive and detailed system for membership, Marriott is the chosen destination for millions of travelers. Higher ranks come with bigger rewards and priorities, so customers keep coming back to stay at Marriott’s facilities to receive more advantages and flawless services.  

Creating a community of loyal followers will increase your sales and influence easily. This is the reason behind the rising of loyalty programs recently. From the experience of 7 best loyalty programs in 2019 that we’ve mentioned above, you can effortlessly skyrocket the performance of your store! So join the movement right now and witness huge changes in the near future from your effective loyalty program!