There is no product or system that makes it "easy" to make money online. Product-producing gurus need to stop misleading struggling marketers with sales letters that promise fast money with no work. But, product consumers also need to come to the realization that there is no easy button when it comes to internet marketing success. Such success is attained only through consistent action.
I don't know who I'm more disgusted with, those who sell products about making money online, or the ones that buy products about making money online. It feels like everyday there is a new product that claims to finally make it easy for even the newest marketer to make a living online. Truth is, there is no product that makes it "easy."
I'm tired of reading product testimonials that say, "by just implementing one technique in this product I increased my sales by $10,000 a month." These testimonials always come from some guru who was already making $100,000 or more a month. Hardly relevant to the masses who are scraping pennies together to try to learn how to make a living online. I'm tired of hearing Bob's testimonial that he made $20,000 in a month using this revolutionary new system. When you learn the real story, Bob was either the best friend of the product creator, or he made $20,000 in a month after working the system for a year.
Don't get me wrong, I'd put in a year's worth of work to reach $20,000 a month. My complaint is that this in not what's being sold. Copywriters rise gloriously to meet the needs of the masses of instant gratification seekers that crowd the internet daily seeking financial freedom. Their sales letters are telling people that they can make 5 figures in thirty days. That in 90 days they can quit their day jobs and bask eternally in financial freedom. The truth is, 99.9% of us, at least, can't do this. And it's a lie to represent that there's any system, course, or Ebook that can show you how to make a living online in a few days.
As fed up as I am with the sellers' "making money online is quick and easy" lie; I'm just as tired of the buyers' "I bought your product two weeks ago and I'm not making money online" complaint. Really, who in their right mind thinks all you have to do is purchase a system, log into your back office and watch the money flow in?
There's got to be a better way to do things. You can make a living online. But too many people are giving up before they even give it a chance because they've bought into the overnight success lie.
Product creators must be reminded of the sweat they put into making their first dime online, and be more real when drafting their sales letters. Unfortunately, the motivation to do this is missing because the reality is that thousands of new victims a day will gladly buy into the myth that making money online is easy. How much would sales go down if the truth was told? If the sales letter said "you're going to have to work your butt off and you may not find financial freedom for a year or more if you invest in my product?"
Those looking at opportunities for making money online need to get a reality check too. If you buy a product, use it. Give it a chance. But don't expect an overnight, effortless shift in your bank account and lifestyle.
Maybe we can't expect the sellers to stop doing what is allowing them to make a living online. But consumers of products about making money online can stop whining, ignore the hype, start taking action, and drive those who are selling nothing but dreams out of the business.
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