A successful web developer and marketer shares the top 10 reasons why she recommends writing and submitting articles to her clients as a low-cost method of generating web site traffic.
Savvy web marketers are always looking for low-cost ways to promote a web site. Writing and submitting articles is an easy, affordable technique they use to promote their site. Here's why:
1.It's FREE!
All it takes is your time to write the articles, and once you get accounts set up at the popular article directories, it only takes a few clicks to submit an article.
2.Writing articles is fairly painless.
How to write articles is beyond the scope of this article, but just one hint: take the next doubtful or even unhappy customer, make notes of how you dealt with the situation, and turn it into an article.
3.Incoming Links
You will instantly gain incoming links to your web site from a relevant source. An article on diabetes with a link to a web site on diabetes and diabetic care is highly regarded by the search engines.
4.Gives you expert status
Giving your opinion and views, especially when backed up by facts and figures set you up as an expert in your field.
5.Fresh content for your website
Each article you write and submit should also be listed on your web site, giving you fresh, quality content.
6.Broaden your market
By creating, posting and submitting a podcast of your article, you can get your influence out to a broader market segment. You can use the content in an article to create email newsletters too, where appropriate. You can even combine articles into an e-book to publish, give away or sell.
7.Long shelf life
Your articles in article directories have quite a long shelf life. Article marketing works, and good article directories will be around a long time. They'll contain every article they've ever published. An article written three years ago will still be driving traffic to your website tomorrow.
8.Allow others to promote your web site
Articles actually allow others to promote you and your web site by using your article, including the link to your site, on their web site, blog, ezine or newsletter. Comments and discussion of your article, ideas and opinions will further your exposure.
9.Gives you or your business a personality
It gives you or your business a "personality" by showing a little of yourself through your writing style in each article you write. People will get to know you through your writing. Any relationship you can build with an on-line customer or client is a qualified, targeted lead.
10.It's FREE!
How many times does it need to be said? You may not have an English degree, but you don't have a massive marketing budget either. Writing and submitting articles is a technique anyone can use to get free web site promotion.
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