The internet has made it possible for people from all walks of life to set up their own business, which would not have been possible in the conventional offline business world. But how do you know if your online home business is considered the legitimate and genuine enterprise you want it to be?
An online home business can bring you in a second income or full time salary when you're selling products and services to customers from all over the world. It's very important that you build and maintain a good reputation for your online business and a solid relationship with your customers. But how do you know if your online home business is regarded the genuine and legitimate enterprise you want it to be?
If your products and services enjoy a largely positive online reputation, you're likely to enjoy a far greater level of sales. Conversely, if your online reputation is largely negative, it will almost certainly hurt your business.
Your Online Reputation Management.
The main issue with keeping track of your online reputation is knowing where your customers might be leaving comments about you. The ever growing advancement of the internet does makes this difficult, but the most likely places where your online home business will be subject to public scrutiny include business forums, social media websites, Yahoo Answers and similar Q&A sites, product review websites and Wikis.
You can get hold of relatively inexpensive ORM software to help you find where your online home business is being discussed, however do the following too:
Set up Google Alerts.
Google Alerts enables you to identify keywords and when a new Google listing with that keyword shows up online, you'll be informed. Start by setting up keywords such as the name of your online home business, the products or services that you sell and maybe even those of your competition.
Fine Tune Your Search Engine Optimization (SEO).
If you work on your search engine optimization (SEO), you can get to your customers first before they find your business via a review site or forum. Effective SEO will give you the highest possible online exposure and you'll be able to access your customers first for your preferred keywords.
Don't Ignore Any Negative Comments.
In the event of a cluster of poor reviews, damage limitation needs to be practiced right away. Take the time to respond to comments thoroughly and uniquely and avoid sending out the same standard reply to every comment. Nothing infuriates people more than not being taken seriously when they have a complaint, and it more than likely will make the whole situation worse.
When you start a home business online you unquestionably do it with the objective to deliver products and services to people who are looking for and want what you are selling. The very last thing you need is your reputation, and therefore online success, determined by the anonymous, kangaroo court of the internet.
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