What You Need to Know about Email Marketing

You probably have an email address or more than one and more than likely you receive spam in your inbox on a daily basis. Or, perhaps you have a spam blocker that catches the majority of junk email before it makes it to your inbox. Commercial email that you do not request is considered spam and it is the last thing people want to see in their inbox.

There are lots of Internet marketers out there who do not think through their actions very well and make the big mistake of spamming thousands of email addresses on a regular basis hoping to make a few sales. The problem with this is there are risks involved and it will likely be illegal in the future. You don't want to do something to harm your service or product so take the time required to develop a list of opt in email addresses so you only send emails to those who have given you permission to do so.

There are many ways to collect email addresses for your email marketing contact list. It might take a little bit of time, but that doesn't mean you can't start small. Since it is so fast and cost effective to send an email you can easily send an email to as few as 10 people on your contact list and then as it grows you will be able to reach more people. This is important because you want people to perceive your product or service in a good light, not in the light of a spammer.

Remember, it might be tempting to buy a list of email addresses with 10,000 or more names to get a quick start. However, by doing this you will likely receive hundreds or thousands of complaints and very possibly fines, too. That's the last thing you want to do so take the time and effort to learn how to develop a contact list via opt-in methods. This will be better for your business over the long run.

Not to mention, getting permission to send emails to people is quite easy once you learn how to do so. There are many methods you can use to help people choose to give you their email address. For example, you can offer something for free, host a contest, or simply provide a sign up box on your website. With so many ways to get email addresses there is no reason not to.