Online shopping in India is rapidly evolving, with the market generating returns worth approximately ₹1,180 crores. This sector is growing at an impressive rate of around 30% annually, making it a significant player in the retail industry.
Online shopping in India is no longer in its infancy. The market has shown robust growth, with returns reaching about ₹1,180 crores. According to a report by Statista, the e-commerce market in India is expected to reach $200 billion by 2026, driven by increasing internet penetration and smartphone usage.
While metropolitan areas like Mumbai and New Delhi dominate the online shopping landscape, smaller cities and towns are catching up. The rise in internet users in these regions is contributing to the expanding market. According to a report by IAMAI, rural India had 227 million active internet users as of 2020, a number that is steadily increasing.
A recent survey indicates that women are increasingly embracing online shopping, not just for fashion and accessories but also for books and home décor. The introduction of 3G and 4G services has further accelerated this trend. According to a report by Google and Bain & Company, women in India are expected to account for 42% of the total online shoppers by 2025.
Gone are the days when credit cards were the primary mode of online payment. Today, websites accept a variety of payment methods, including debit cards, PayPal, and even cash on delivery. According to a report by KPMG, digital payments in India are expected to grow at a CAGR of 20.2% from 2019 to 2023.
Despite the growing popularity of online shopping, some Indians still find it risky. To address these concerns, many websites offer live online support, refund policies, and cash on delivery options. According to a survey by PwC, 59% of Indian consumers prefer cash on delivery due to trust issues.
Shopping online is not just convenient; it's also fun. With numerous websites offering a plethora of deals, you can find discounts on products you never thought you could afford. According to a report by Deloitte, 70% of Indian consumers look for discounts and offers when shopping online.
Online shopping in India is on a remarkable growth trajectory, driven by increasing internet penetration and a diverse range of products and payment options. While trust issues still exist, the introduction of various customer-friendly policies is helping to mitigate these concerns. The joy of finding the best deals online makes the experience even more rewarding.
For more insights into the growth of e-commerce in India, you can refer to Statista's report on the Indian e-commerce market.
For a deeper understanding of consumer behavior, check out PwC's Global Consumer Insights Survey.
For trends in digital payments, visit KPMG's report on digital payments in India.
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