WWE Action Figures: Fascinating Facts and Evolution

The Genesis of WWE Action Figures

The journey of WWE action figures began with the introduction of the first major action figure line by Hasbro in 1965. These figures were inspired by popular TV series and movies, including James Bond 007 and The Man from U.N.C.L.E. The figures were highly articulated and came with a variety of accessories, setting a new standard in the toy industry.

Early Influences and Innovations

In 1966, the Ideal Toy Company launched Captain Action, a figure that could be transformed into various superheroes by changing its suit and head mask. This innovative concept secured a permanent place for action figures in the toy market. Although Ideal Toy Company ceased production after three years, the superhero genre remained a significant segment of the action figure market.

Mego Corporation's Impact

In 1972, Mego Corporation introduced the "World's Greatest Super Heroes" line, featuring 8-inch plastic figures dressed in detailed body stockings and equipped with plastic weapon accessories. This series, which continued until 1982, included 34 different superheroes and villains, along with various vehicles and playsets.

Expansion into Movies and TV Series

Mego expanded its offerings to include figures from popular movies and TV series such as "Planet of the Apes," "Star Trek," and "Dukes of Hazzard." They also created historical series based on pirates, King Arthur, and American West legends. Despite their success, Mego eventually lost the rights to these figures to Kenner Products, a division of General Mills, Inc.

Kenner's Revolutionary Approach

Kenner Products revolutionized the action figure market with their innovative "Early Bird Certificate Package" in 1977. This marketing strategy allowed customers to pre-order the first four figures, which were delivered in February 1978. By March, the first eight figures were available in stores, followed by additional releases throughout the year.

The Star Wars Phenomenon

Kenner's success with the Star Wars action figures, which were produced in conjunction with the animated series "Droids" and "Ewoks," set a new benchmark in the industry. These figures, vehicles, and playsets became a staple of Saturday morning cartoons and significantly influenced the design and marketing of WWE action figures.

Modern-Day WWE Action Figures

Today, WWE action figures have evolved significantly in terms of materials, design, and pricing. Modern figures are made from high-quality plastics and feature intricate details and articulation. The market has also expanded to include a wide range of characters, vehicles, and playsets, catering to both children and collectors.

Interesting Statistics

• The global action figure market was valued at approximately $8.9 billion in 2020 and is expected to reach $12.4 billion by 2027 (Source: Statista).
• WWE action figures account for a significant portion of the action figure market, with annual sales exceeding $100 million (Source: WWE Corporate).
• The most expensive WWE action figure ever sold was a rare prototype of the "Macho Man" Randy Savage, which fetched $10,000 at auction (Source: Sports Collectors Daily).

Conclusion

The evolution of WWE action figures is a testament to the enduring appeal of these toys. From their early beginnings with Hasbro and Mego to the revolutionary strategies of Kenner, WWE action figures have captivated generations of fans. As the market continues to grow, these figures remain a beloved part of popular culture.

By understanding the rich history and fascinating facts about WWE action figures, collectors and enthusiasts can appreciate the intricate details and innovations that have shaped this iconic toy line.