Everything that’s grass fed is now in. In a prolonged debate over obtaining high yields against the preservation of biological diversity, the latter has won. The earth could sustain itself without human interference for a long time. There seems to be no plausible reason to why it would be needed now. Thus, the world ends with newfound popularity for organic food and beverages in the market.
High levels of health awareness among consumers has led to adopt organic food and beverages over their alternatives. The presence of organic labels on fruits & vegetables, frozen meat & poultry, processed snacks, packaged consumables, tea & coffee, and bottled wines has provided the vendors in industry with a fresh wave of profitable prospects.
Outlining Asia-Pacific on the organic map
There is no universal standard on the farming or cultivation techniques followed strictly around the globe. Slight variations might be noted amongst the techniques adopted by farm owners belonging to different geographical regions. This is specific to the distributed cultivators across the developing geographical regions. Asia-Pacific and LAMEA happens to have the largest number of small-scale farmers. They work with low cost traditional equipment and provide for the best quality local produce to the markets. This is because they possess a better knowledge of the slightest climatic variations and are endowed with a legacy of traditional techniques to deal with the same. Use of natural fertilizers and pesticides eliminate the risks as well as concentration of toxic contamination in food. Suchlike practices are more commonplace in rural parts of countries such as India, China, and other parts of the Pacific rim.
Conveying trade vibes to the world
Is it to be concluded that artificial pesticides and fertilizers have hampered the organic food and beverages market growth for the developed regions? On an average, yes. The buyer mentality is wrapped around a notion, which the corporates leverage for their profits. In recent times, maximum investments have been made to establish manufacturing plants in nations with an image of rich flora. These happen to be the regions, which experience a corresponding economic reform. For instance, India has witnessed the introduction of remarkable foreign trade policies over the past decade. The country happens to be famous for its high quality fresh fruits and farm produce around the world. Being native to a diverse group of vegetation also invites the interest from global investors in food & beverages market.
Economic reforms and their effect
Ruling governments have a huge role to play in the growth of the Asia-Pacific industry. The “Make in India” campaign is just an example of how domestic markets can be turned into a lucrative platform for both local and foreign investments. Policies and reforms kept apart, the government has launched several programs for the economic upliftment of the socially and financially backward groups. They not only provide for a comparatively cheaper labor but engage a capable mass into mainstream production activities. Corporate houses contribute a dynamic social participation and provide aids in terms of funds and infrastructure wherever possible. Self-help groups have derived the maximum benefits out of these standing opportunities. Hand-made snacks and beverages over a low-scale of operation are popular in such scenarios.
Budding prospects within channels
The emergence of novice commercial platforms both online and offline has opened the market further for the stakeholders. The increased exposure on distribution channels has successfully included new customer base for this industry segment. Several start-ups have taken charge to introduce the glory of local produce over internet selling platforms. This encourages small business-owners to expand their operations and get an equal chance to compete with global brands. When the product quality is done right, and the makers get the right knack of the cultural taste of its customers, their products turn into an instant success.
Up-close watch on figures
The global organic food and beverages market is booming despite all economic swings across the world. It marks the return of people to the basic farming techniques to avoid further degradation of the ecosystem. Industry veterans estimate the market to generate $327,600 million in terms of by the end of 2022. According to a latest report by Allied Market Research, the anticipated CAGR over 2014–2022 would be around 16.4%. Findings of the same study go on to project a 22.9% CAGR for the Asia-Pacific organic food and beverages market through the forecast period.
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