Healthcare Marketing: Marketing a Medical Practice

One of the biggest questions of healthcare marketing is how to make a medical practice more profitable. Healthcare Marketing Center of Excellence, through 8 years of research gathered from over 3,300 consultations in medical practice marketing, answers: "By focusing on attracting Pre-Screened and Pre-Qualified patients to Highly Specialized Practitioners"

Here are a few steps of making your medical practice marketing successful:

1. Establish clear goals when marketing your medical practice. What do you want your practice to be recognized for?
2. Devote time for research about patient demographics
3. Dedicate a budget with a goal of returning at least 3x ROI
4. Hire, Train, and develop professionals in your practice that will help you reach those goals
5. Develop a medical practice marketing campaign that speaks to the goals set in Step 1

The preliminary steps will allow your medical practice marketing campaign to continue without a hitch as the underlying support structure is established.

Understand that a medical website is NOT the only thing you should do in a medical practice marketing campaign.

A medical website is like a beautiful new office in the middle of nowhere. No matter how gorgeous it is... it needs to be found in order to be appreciated.

A Medical Practice Marketing campaign should ALWAYS consist of multi-channel healthcare marketing.

1. Plan full SEO and SEM
2. Focus on in-office marketing
3. Develop brochures, logos, posters, email newsletters, and ads
4. Reach out to the community
5. Connect with Referring Physicians
6. Spend time gathering patient and physician testimonials.

No Medical Practice Marketing campaign can be complete with the final take-away: In order to achieve the goals of the campaign, practitioners must focus on achieving highest standards of patient care and satisfaction.