Madame Alexander Dolls

For more than 77 years Madame Alexander dolls have found their way into the hearts of girls (young and old) and collector's around the world. Always elegant, charming and lovable, "Madame Alexander" remains to be a favorite classic toy and collectible each holiday season.

As Madame Alexander entered the Toy Industry's Hall of Fame in 2000, the story of Madame Alexander is also the story of the evolution of the dolls through the past century.

Madame Alexander was a remarkable woman with a dream and the determination to make that dream a reality. Before I introduce you to my personal Madame Alexander "wish list" take time to meet Beatrice Alexander Behrman, the woman who made little girls dreams come true.

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Under Madame Alexander's direction, The Alexander Doll Company introduced a series of "firsts" that have shaped the doll industry!

creating composition dolls with painted features and sleep eyes
using distinctive face molds
bringing feature baby dolls to market
creating dolls in honor of living people
issuing the first doll based on a licensed character which led to the creation of dolls based on characters from popular motion pictures
pioneering the use of hard plastic as a new medium for the creation of dolls
introducing the first full-figure haute couture (Cissy ™) who, in 1956 and 1957 was used in ads for Yardley toiletries and cosmetics that appeared in magazines like Ladies Home Journal and Mc Calls.