Why it is important to build an opt in mailing list and how to do it.
When working online you will hear alot of successful marketers say "the money is in the list" and there right. One of the biggest assets you can have (if not the biggest) is your own list. Not just any list but an optin mailing list. An optin mailing list is a big or small database of peoples name and email addresses. It could also include address,
phone numbers etc. Most of the time it's just names and email addresses.
First. The prospect subscribes to the list owner email lists by filling out a form on the list owners website. This gives the list owner permission to send out emails on the topic there interested in. This is so powerful because you can email the people who have some interest in your product or service. This is known in the marketing world as Permission Email Marketing.
When getting started in your quest to build your own optin list. There's a couple of things you should do and shouldn't do. Here some important tips you should remember.
You Should Do This:
1) Always put a subscription web form on your website. This can be done by using different pieces of online software like Aweber or Getresponse.
2) Make sure you mention on your website that they can subscribe to your newsletter or free report. If they just give there name and email address.
3)Make sure you let them know how often, you will be contacting them. Make it very clear to the visitor. What exactly they will be recieving.
4)Make sure you contact the new subscribers right away. Send them a welcome email. In the welcome email give a small over view on what they will be recieving.
You Shouldn't Do This:
1) Don't add anyone's email to your database without there permission.
2) Don't purchase email list that you are not sure if there 100% optin. This is very important. You can recieve a ton of spam complaints and end up losing your ISP. So make sure the list are 100% optin.
3) Don't abuse your subscribers. You can ruin your name and end up losing there trust. Your subscribers will end up not reading your email messages.
The great thing about building your optin mailing list online, its alot cheaper to do so. When building your list using direct mail you can end up spending hundreds or even thousands of dollars doing so. After all the cost you can still see little return on your investment. Here are some ways you can build your optin mailing list online.
1)E Course or Newsletter:
This is one of the most effective ways to build your mailing list. You can offer your website visitors something of value like a free report or 7 day
e course. This e course will contain valuable information they can relate to such as tips or tools they can use to better there business, health etc.
2) Forum Marketing:
Forums are all over the internet. For almost any market online you can find a forum. You are going to want to participate in these forums that are in your target market. When you help others on forums that will build your reputation and people on the forums will see you as an expert. Some of them will go to your website and signup to your newsletter.
3) Article Marketing:
Article marketing is very powerful because it can build your credibility very quickly. People in your market will look at you as an expert. You should write articles a few times a week and then submit them to article directories.
4) Give Away An Ebook:
This is a very good way to build your optin mailing list. When someone comes to your website they see you're offering a free ebook. They will be enticed to sign up to your mailing list. An ebook doesn't have to be expensive or shouldn't have to take longtime to create. You can simply write good quality articles and put those articles in the ebook.
These are just some of the many ways you can build your optin mailing list online. Let me mention this, when building your optin mailing list always give something of value to your subscribers or potential subscribers. Remember your mailing list is your biggest asset when you running your home based business.
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