Profit From On-line Self-Surveys

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Profit From On-line Self-Surveys

By Stephen Bucaro

Which subject do you think people are most interested in?
a) money, b) movie stars c) themselves. If you answered c,
give yourself five points and move on to an interesting
Web business opportunity: on-line self-surveys.

People love to learn about themselves by taking those
little self-surveys found in magazines. Here are some
possible survey topics:

- Marital happiness
- Romantic relationships
- Likely success in business
- Likely success in career
- Healthy lifestyle

There are many more possible topic areas like creativity,
child rearing, and negotiating.

Your Web site provides these surveys and the results of the
surveys on-line for free. You make money with back-end
products. Here are some possible back-end products:

- Self-help books or ebooks
- Training materials
- Topic related newsletters
- More in-depth self analysis
- Personal coaching

After taking a survey, many people will learn that they
could use a little improvement in that area, resulting in
the purchase of these back-end products. The interesting
thing is that the people who receive positive results will
also purchase some of these back-end products. People love
to learn that they are good at something and this
motivates them to further develop that area.

The nice thing about surveys is - after an individual
receives their results, they develop an insatiable
curiosity about how their mate or best friend would score
on the same test. This results in a flow of referrals to
your web site.

How to create surveys:

- Obviously you will have to study the subject area a bit
before you can develop survey questions.
- Provide enough survey questions to produce relevant
results, but not so many as to make the survey a chore,
say around 20 questions.
- Test your questions with friends and relatives to make
sure they are worded correctly.

How to create a surveys Web site:

- Each survey is a Web form. Spice up your forms by adding
a background image, colorful text, and a graphic submit
button.
- Provide the ability for the user to email the survey to
a friend. This will result in more traffic to your Web site.
- On the Web page that presents the results, provide a
congratulatory, or encouragement message, along with a
subscription form for your newsletter.
- On your Web site, post articles related to your surveys
for search engines to find.

The thing people are most interested in is themselves. You
can receive substantial traffic to your web site by
providing free on-line self-surveys. How can you can profit
from a Web site that provides on-line self-surveys?
a) promoting an MLM program b) promoting credit cards
c) selling back-end products. If you answered c, prepare to
start a successful Web business.
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