Out of all the social media platforms, Twitter is widely known as the fastest medium for accessing the latest news and a platform for users to share their opinions. Many businesses and brands also use Twitter as a customer support mechanism.
Twitter’s archived tweets carry very useful insights. Twitter and TrackMyHashtag both provide an option to find old tweets of any specific time period. Search any keyword on the Twitter search bar. You can also perform a search by entering advanced search commands like UNTIL and SINCE. Although, you can only locate the tweets, not extract them. To extract historical Twitter data, you may need a third-party Twitter analytics tool.
TrackMyHashtag is a paid Twitter analytic platform that enables you to gather historical data related to any hashtag, keyword, or @mention from the Twitter archives. This tool not only provides the raw Twitter dataset but also gives a comprehensive and insightful analytics report that includes the various audience, competitive, and industry insights.
Apart from historical Twitter data, TrackMyHashtag is also an excellent real-time hashtag and event tracking tool. It can help you track and monitor the performance metrics in real-time and to provide instantaneous updates on engagement metrics. It is an effective tool that can help you elevate your Twitter hashtag marketing strategy. The intuitive analytical dashboard is easy to navigate and includes various insightful metrics that can help you make effective data-driven decisions.
As I said earlier, Twitter data is a virtual cornucopia of the valuable audience, competitor, and industry insights. People discuss, debate, criticize, argue on various topics at the same time, so it’s important to track tweets that mention your brand. Extracting old tweets and analyzing them can help you analyze what people are talking about your brand on social media. Similarly, an analysis of historical Twitter can also help you pinpoint the origin of a trending conversation or hashtag.
Old tweets can also help in decision-making as they will tell you which marketing tactics work and which don’t. Suppose you want to conduct a campaign. If you are already aware of possible crises that can happen, you make a crisis prevention plan. Look for failed campaigns and learn about their weak points. Lastly, avoid making the same mistakes for your campaign.
Extracting and analyzing old tweets can also help you identify content topics that resonate with the audience and the ones that attract the least or no engagement. You can make a list of similar content topics and create a Twitter content strategy around it. This will help you plan an effective content strategy to keep your audience engaged.
What can I do with old tweets/historical Twitter data?
Using old tweets, you can perform a lot of activities. If you are a student or a researcher, you can use it to perform research. As a brand, you can monitor your campaign, identify influencers related to your brand, and track your competitor’s next moves. As an influencer, use the historical Twitter data to track content topics, hashtags, media, URLs to keep the followers engaged. Download Twitter data to keep it as an archive for the future. Why don’t we talk about all these in detail to get a better understanding?
Research Purpose
Historical hashtag data is mainly used by scholars, researchers to perform research. For example, some researchers are using Twitter data to detect hate speech on the platform. They are also trying to analyze the sentiments expressed by users that engage with hate speech tweets. Lastly, the researchers are trying to identify the size of conversations related to hate speech on the platform.
Be it a social cause like #metoo or predicting stocks on the basis of the Historical Twitter dataset, Twitter data is being used a lot.
Competitors’ Analysis
Twitter data also plays a key role in analyzing the social media tactics of your competitors. For a new business, it’s best to find and imitate an established and successful player from the industry. Accessing and analyzing historical Twitter data of your competitor’s Twitter profile can give you a better understanding of your competitor’s social media marketing strategy. You can identify and leverage proven tactics to increase brand awareness, engagement, and visibility. In a similar way, you can also identify ineffective tactics implemented by your competitors. It can help you avoid making the same mistakes as your competitors.
Continue reading this article on Trackmyhashtag's blog :
https://www.trackmyhashtag.com/blog/historical-twitter-data/
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