Follower count is no longer the most important metrics for brands and marketers. The rising numbers of fake followers have forced marketers to replace it with engagement as the most important social media metric. Although, it doesn’t make it a vanity metric and still holds great importance.
Twitter follower trackers: Do you need them?
Follower count is no longer the most important metrics for brands and marketers. The rising numbers of fake followers have forced marketers to replace it with engagement as the most important social media metric. Although, it doesn’t make it a vanity metric and still holds great importance.
A high follower count indicates that people like your posts and are ready to share them with other users. In a way. It helps attract more users to your Twitter profile and assists in establishing your brand’s authority in the industry. However, not all followers are there to engage with your brand or the content your post. The rising numbers of fake followers is a major concern for brands, marketers, influencers, as well as Twitter itself. But tracking your Twitter followers and auditing them at regular time intervals can help you overcome such hurdles.
In this post, we will discuss what is a Twitter follower tracker and why you need it.
What is a Twitter follower tracker?
If you use Twitter to promote your products or services and have clients that actively engage with your brand, keep track of your followers’ key performance indicators. A Twitter follower tracker tool can help you track and analyze the performance metrics of your Twitter followers in real-time with ease.
Tracking Twitter followers is an important part of Twitter marketing. Doing so can help you extract various insights that can boost your Twitter marketing strategy. These insights can also help you better understand your audience and measure the impact of implemented marketing strategies.
Twitter follower tracker: How to track Twitter followers?
Previously, you could easily see the track and analyze your Twitter follower growth metrics through the native Twitter analytics audience section. Unfortunately, Twitter no longer provides these followers metrics. Manually analyzing your followers is an option only viable for users that have a couple thousand followers. Performing a manual analysis of thousands if not millions of followers of major brands and influencers is not possible.
You can use a third-party Twitter analytics tool instead. FollowerAudit is an amazing Twitter follower tracker that can help you track, monitor, and analyze the Twitter follower growth of any public Twitter account. It is also an effective tool when it comes to identifying fake and inactive Twitter accounts. These accounts never interact and engage with your brand or contribute to increasing the conversion rate.
Fake accounts just inflate your follower count and if left unchecked, these accounts could diminish the authenticity and credibility of your Twitter follower base. Eventually, you will also witness a major drop in the engagement rate. It best to use a Twitter follower tracker to track, monitor, analyze, and audit your followers at regular time intervals to build an engaging, loyal, and authentic follower base.
Key features of FollowerAudit,
FollowerAudit can track your Twitter follower growth in real-time and provide instant notifications on gaining or losing each follower.
Benefits of using a Twitter follower tracker
Now that you know what a Twitter follower tracker is, let’s dive a little deeper and discuss the benefits of using a Twitter follower tracker. Let’s dive in.
Centralized analytics manually analyzing thousands if not millions of followers is too tedious and time-consuming. Also, any minor mistake can drastically change the output which makes the entire effort worthless. It's best to use a Twitter analytics tool to automate the process instead.
FollowerAudit is a tried and tested Twitter follower tracker tool that provides precise analytical updates and metrics. It also has various other features that you can use to extract more insights. You don’t have to spend analyzing the same data multiple times to extract various insights. Let FollowerAudit do it for you.
Real-time Twitter monitoring can help you analyze the impact of implemented strategies. Use a Twitter follower tracker to track the Twitter follower growth of your brand’s Twitter profile in real-time. By analyzing the follower growth metrics, you can measure the effectiveness and impact of your applied strategies.
By analyzing your follower metrics, you can also distinguish effective strategies or marketing approaches from the ones that are ineffective. This can help you deploy effective and proven marketing tactics and grow your brand.
Monitoring your follower growth with a Twitter follower tracker can help identify and sudden or emerging trends in your Twitter follower growth. You can identify any drastic changes such as sudden increase or decrease in your Twitter follower growth. Doing so can also help you pinpoint the reason for these sudden drastic changes. Depending on the outcome of the trend, you can choose to deploy or avoid similar strategies to grow your brand.
Tracking and analyzing your competitor’s social media moves is now an important aspect of social media marketing. FollowerAudit’s Twitter follower tracker can help you track, monitor, analyze, and extract insights from your competitor’s Twitter profile.
As a new business or brand, imitating or following the footsteps of an established brand in the industry is a great idea. But even established have made their fair share of mistakes to achieve success and you surely want to skip that. By analyzing the Twitter followers and follower growth timeline, you can identify effective strategies to increase brand awareness and visibility. You can also avoid making the same mistakes as your competitors.
Another important reason for using a Twitter follower tracker is competitive benchmarking. You must analyze your performance metrics and compare them to your benchmark standards. But as a new business, it’s difficult to set benchmark standards as there are various factors involved.
Instead, you can choose to track the Twitter followers of competitors. It can help you set realistic benchmark standards to measure your social media success.
Influencer marketing is the most sought-after paid marketing channel in 2021 and there are no signs that say, it’s going to change anytime soon. FollowerAudit’s Twitter follower tracker can help you identify social media influencers that engage with your brand. You can also use it to identify influencers that engage with your competitors.
After you make a list of suitable candidates, you can further analyze the authenticity and credibility of their Twitter follower base. This will help you choose the right influencer to instate as your brand advocate.
Social media managers often need descriptive and detailed analytical reports. But building such comprehensive reports can be time-consuming. You can use a Twitter analytics tool instead. FollowerAudit lets you access all the statistics and insights in an intuitive analytical dashboard. You can even choose to extract those insights in a shareable PDF report.
How to decide when to invest in a dedicated Twitter follower tracker tool?
As I mentioned earlier, all the statistical insights gained from FollowerAudit can also be gained manually. But the time taken to analyze the data can vary depending on the size of the data that is to be analyzed. There are many reasons why businesses or organizations choose an analytics tool instead. Some of those reasons are:
Wrapping Up
The follower count was dethroned as the most important metrics, but that does not make it a vanity metric. It still holds great importance for brands and marketers. A follower count signifies that the target audience likes your post or tweets your send out. It aids in attracting more users to your Twitter profile and helps establish your authority in the industry.
A Twitter follower tracker can help you analyze and track your Twitter follower growth. It can also provide insight that can help you increase your brand’s social media presence.
Start using a Twitter follower tracker today to grow your brand.
