The internet has revolutionized the way we communicate, learn, and do business. However, for visually impaired users, navigating the web can be a daunting task. This article explores how to make your website more accessible to this often overlooked demographic, thereby expanding your user base and enhancing your brand's reputation.
Traditionally, the internet has been a challenging space for visually impaired users. Despite the significant advancements in technology, many websites are still not fully accessible to those with vision impairments. This lack of accessibility not only limits the potential user base of a website but also excludes a significant demographic from participating fully in the digital world.
Fortunately, the landscape is changing. Assistive technologies such as Text to Speech Engines, Voice Recognition, and Multimedia tools have dramatically improved web accessibility for visually impaired users. These tools are no longer in the experimental phase; they are now integral parts of many visually impaired users' online experience.
One of the most effective tools for enhancing web accessibility is the Microsoft® Agent technology. Introduced with Office 97, these animated characters can communicate with users through speech, making them an excellent tool for visually impaired users.
By utilizing a text to speech engine and an Agent of your choice, you can make these characters speak any text you provide. Moreover, they can listen to voice commands and interact with the user, making your website more accessible and engaging for visually impaired users.
Implementing Microsoft® Agents on your website is straightforward. The technology is included in all new Microsoft OS® versions, and if not installed, the download of it, the DevKit, and most of the Agents is free. Scripts ensure that users can download needed or missing parts automatically.
The integration into a site is as simple as working with any given JavaScript. There are even tools available to support you in writing the "action" script.
Enhancing web accessibility not only improves the quality of life for visually impaired users but also offers practical benefits for your website. Offering these services when few others do will make your website stand out. Visually impaired users value this and will remember your site, leading to higher endorsement rates than with "ordinary" visitors.
In fact, the demand for websites implementing Agent Technology is growing. The community of visually impaired users is tight-knit, and if your site is a good source of information or products, you can be sure that word will spread, boosting your traffic.
In conclusion, enhancing web accessibility for visually impaired users is not only a good deed but also a smart business move. Even if you don't see an immediate increase in your visitor frequency, you can take pride in knowing that you've made the internet a more inclusive space.
For more information on Microsoft® Agent technology and how to implement it, visit the Microsoft® Agent home page, Agent Resources, MS Agent Ring, and The Script Helper Mash.
