Search Engine Marketing Sydney – Google Paid Search Engine Marketing Sydney Part 2

In this article I will complete the next features of PPC – Pay Per Click and I will discuss Keyword control, opportunity, reporting and belling

Reporting:

The AdWords Report Centre lets you to simply create customised performance reports to assist you track and control multiple facets of your AdWords campaigns

Keyword control:

In this part of the ad words you can list all the keywords that you desire to list and you can manage the position of the keyword by pausing or enabling, there are many columns such as Clicks Impression, Max. CPC (Maximum cost per click), CTR, Cost, Avg Pos, Avg CPC(cost per click cost average), where you be able to observe the keyword information. You can manage the matching of the keyword including exact match or broad match. For exact match your ad will only illustrate for the exact keyword that you have selected. Broad match will select any match to the keyword

Billing:

This section consist of 3 sub sections such as Billing Summary, Billing preferences, and make payment.

The Billing Summary view you the billing information such as Primary Payment Method, last payment, and Current Balance, Billing Preferences.This page is for viewing and managing your billing settings. If you are looking for the place where you revise your daily budget for a campaign, go to 'Campaign Management,' select the campaign and click 'Edit Campaign Settings.

Make Payments:

This part you can make payment immediately and you can select the method such as (offline), Bank transfer or BPAY.

Opportunity:

This section is about opportunities such as matched target keywords