Annetta Powell, Prospecting, Network Marketing, Home base business, business, financial freedom, my video talk, mary kay , cedrick harris, david wood, mlsp, mike dillard, pre paid legal, 5 linx, gain financial freedom
Today, everything can be found online. This is probably why most advertisers have made an advertising model specifically for Internet users: pay-per-click. This type of advertising is becoming more and more popular today. The main benefit of PPC is that even small business can advertise. If you are starting out in PPC, here are a few key terms to remember:
1. Search Engine – This is one of your main tools when it comes to pay-per-click advertising. Your main goal is to be one of the most relevant links when someone searches for specific keywords. The first two pages are the most ideal, as most internet users usually consider the rest irrelevant.
2. Keywords – These are very important when it comes to building your website content. You will have to buy these keywords from pay-per-click providers. The most popular providers remain to be Google AdWords, Microsoft adCenter and Yahoo.
3. Bid-based PPC – This type of pay-per-click advertising requires you to bid for the keywords you want. Most providers have a specific minimum bid to start with. Google and Yahoo use this method, but there are other ways to get your keywords.
4. Flat-ratePPC–In this method, the provider requires you to give a percentage of your earnings per click. The amount is fixed, but the price will always depend on the advertiser. The longer the contract, the lower the fixed price will be.
5. Website content – Website content is the information you place on your website. These must be relevant, so more people will be attracted to see the rest of the site. This is where you’ll use your keywords. There are many ways to make your content more appealing. They should be unique and interesting to read.
6. Ad-text optimization – This is a way to improve your pay-per-click advertising. It uses algorithms for ad text optimization to improve search engine appearance. It also makes use of a specific kind of copywriting.
7. Direct-response business – Let’s say you advertise a specific product on your website. You have all forms of content and your keywords are optimized. If you sell the product directly on your website, that is direct-response business.
Campaign based traffic – If you’re looking to promote a new product or gadget, you need to generate campaign based traffic. With this, you aim to stir up some excitement through web content and keywords, so that people know about the new product that’s coming out. For more information on Pay Per Click Advertising go to http://www.annettapowellonline.com
Yours Sincerely,
Annetta Powell
Your Professional Success Coach
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