In our last article titled ““Who’s filling your SEO tank?” we looked at some of the challenges organisations face when skilling up on search engine optimisation (SEO). In this article we look at the top 10 criteria organisations should consider to SEO Training.
When selecting SEO training, spend some time doing your homework. Making sure you get it right not only means getting SEO results but also means people begin to understand the high return on investment that SEO can offer.
Our 10 SEO training assessment criteria are based on our experience in the industry and should help you make the right choices when it comes to selecting SEO training.
SEO Training selection criteria
Course Content: Does the course cover the key SEO fundamentals of technical, content and linking?
Course Content depth: does the training spend sufficient time on each of these areas to ensure participants can apply what they have learnt?
Approach and methodology : Does the training include a logical approach, How to’s and real world experience? SEO is complex and ongoing. You will needs a proven approach and methodology to be successful.
Tools: Doing SEO without tools is like doing brain surgery with a hammer. What tools does the course recommend and are they supported? Who designed them and do you get access to these tools as part of the course fee? Does the course offer ongoing support for the tools? Successful SEO requires powerful and reliable analytical tools.
Facilitator: Who gives the training? What is their background and seniority? There is no point learning SEO from someone who has less experience than you, in any area.
Support: Is there ongoing support after the training from the organisation?
Course ratings: Are there external parties who have rated the training? Look for reviews and feedback from previous course attendees.
Organisation experience : What experience does the organisation have in running training of this type and in search engine optimisation? Does the organisation rank well for the term SEO training, or SEO training course?
Cost: Taking into account facilities, experience, course materials, the length of the course and ongoing access to intellectual property and support, how does the investment add up?
People: Have you selected the best people to attend the training in your organisation to ensure a return on the investment?
Finally, try and make sure the training is not a thinly veiled attempt to sell you something, that the training is complete and will equip you with the knowledge and tools to implement SEO strategies on your own.
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