5 Ways to Market your Business with a Free Sample

Are you interested in growing your business? Would you like to have more clients interested in working with you? One of the best ways to attract prospective clients and grow your business is to create a free sample which communicates your expertise.

One of the most common complaints from business owners is not having enough prospects. Your website should attract new prospects and generate leads. If you’re not getting new leads each week from your website, something’s not working correctly.

If you want more clients, you need to build trust and rapport. One of the best ways to leverage your time and communicate with prospective clients is by marketing to an email list. So, what can you do to grow your email list?

One of the most effective ways to generate leads and grow your email list is through offering a free sample that can be downloaded or delivered electronically. This will allow you to automate your marketing and create an endless stream of new leads.

Andrea Lee, Author of Pink Spoon Marketing, uses an analogy to describe how Baskin Robbins sells their ice cream by offering a sample on a pink spoon. A free sample helps to communicate the value and the benefits of what you have to offer. What can you offer as a free sample?

Here are 5 ways to market your business with a free sample. Each approach offers a simple and easy method to build your list and grow your client base:

1) Article: You can create a short article to offer as a sample. Offer it exclusively through an opt-in offer. This can be completed quickly and easily.

2) Special Report: Develop a Special Report with about 7-10 pages of content. Include a cover page, table of contents, 4-5 pages of content, an offer and a bio page. This is a simple technique which creates value for prospects. A Special Report is also a great lead generation tool when you’re giving a speech.

3) ebook: An ebook is typically 30-60 pages and contains a lot of content. An ebook can also become the basis for a book. You can include quotes and testimonials to pad the content and position yourself as an expert with a solution they need.

4) Audio Program: Create a 15 minute audio program available for download as an MP3 file. This is a simple way to get started, especially if you don’t like writing. You can later have the content transcribed and turn it into a Special Report or an ebook.

5) ecourse: Create a series of email messages sent through autoresponders. It’s a great way to build trust and rapport over time and drive traffic to a web page.

What free product are you thinking about creating? Get started now and you’ll build your email list and grow your client base!