Autoresponder courses, also known as mailbots, automatic email, or email on demand, have their roots in the once-popular fax on demand. These tools are designed to automatically respond to any incoming email with a pre-set response. This technology has evolved from simple desktop software to sophisticated server-based scripts, capable of running web-based systems or working with your pop email account. The power of autoresponders lies in their ability to send out unlimited follow-up messages at predetermined intervals, making them a potent tool for online marketers.
Autoresponders are currently being utilized by top online marketers to reach thousands of potential customers. It's a well-known fact that it may take up to seven contacts with a potential customer before closing a sale. By setting up an autoresponder and offering a free autoresponder course, you can automate a significant portion of your marketing efforts.
The first step in creating an autoresponder course is to decide on a subject. Your course should focus on a subject in which you have extensive knowledge and that targets your potential customers. Once you have selected your subject, you'll need to create a list of topics. Each topic will represent one lesson. For instance, if you have five topics, you can offer your visitors a free 5-day course. If you have ten topics, you can offer a free 10-day course, and so on.
Each of your topics should be separated into course lessons. Your first lesson should welcome your subscriber to your course and provide a brief overview of what they are going to learn, followed by the first lesson.
The key to creating a successful autoresponder course is to provide quality information that will be of interest to your target audience. Each daily topic must contain valuable information, or your reader may decide to unsubscribe. In addition, ensure you include information about your course such as the lesson number, lesson title, information about your products or services, and highlights of the next lesson.
Your course should identify a problem, provide advice on solving the problem, and provide the solution with your products or services. Remember, your course should not be written like a sales letter. It must provide quality information written to teach and inform.
After you've written your course, you'll need to transfer your text into an autoresponder. You can find free follow-up autoresponders at GetResponse and FastFacts. Sign up for a follow-up autoresponder and follow their instructions in regard to setting it up.
Once you've set up your autoresponder, your final step will be to place your course information on your website. This will include a description of your course and a mailto link to your autoresponder.
By offering your visitors a free autoresponder course, you are not only providing them with a valuable service, but you are also automating a portion of your marketing efforts. This form of free advertising can significantly increase your sales.
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