Celebrating a Big Occasion With Custom Printed Glassware
Glassware is perfect for any occasion, whether you are a business or simply a
person trying to celebrate a big event. With custom printed glassware, you can
turn a gift into a message, and show you really care to someone you love, a
friend, or a customer. With glassware, you can say "Happy Birthday", "Here's To
20 years with the company!" or "Thank you for being a customer!" There are many
choices to what you can and want to do, and with something as simple as
glassware you can make it happen easily.
Let's focus on the business
aspect of glassware for now. Companies need to promote themselves to customers,
and while most companies choose the avenue of advertising in traditional media,
only a few actually realize the power of promotional items. Promotional items
have an amazing potential to market a company and those items do it for a very
low cost. Here is how.
When your customer buys something from you, either
during a sale or promotional event, you can give them a promotional item like
custom printed glassware. The customer, feeling quite happy at getting something
for free, will take that glassware home. Once there, that glass can be used over
and over again for as much as a decade if it is not broken. Each time that glass
is used, either by your customer or a visitor to their house, your company is
being advertised. Even if the guest or customer does not think they are noticing
your company name and logo on the glass, they subconsciously are. In many ways,
this is subliminal advertising and it can be highly effective.
Now, when
your customer or their guests need something that your company provides, they
are going to remember your company name and logo, even if they don't know from
where. Then, they will go to your store and they will buy from you without
realizing why. That is the power of custom printed glassware.
Custom
printed glassware is great because it will not cost your company much, but it
has such a long staying power that the return on investment is incredibly high.
If you give a customer a five dollar glass, and they buy a ten dollar item from
you in two years, you have doubled the investment in the ad with the customer
purchase. In contrast, if you by a $5,000 television ad, then you need to get
over $5,000 in sales in a short period of time to offset the cost of that
advertisement. Not always an easy thing to do.
Whether you are a company,
or just a consumer wanting to get a special custom printed glass for a special
occasion, there are many choices to make. What kind of lettering do you want?
What kind of glass do you want? What do you want printed on the glass? There are
many questions to ask but in many ways that is what makes promotional items like
this so great. The more questions you have to ask, the more variety you get, and
the more you can give your customers.
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About Article Author

Kim is the author of Discountmugs.com. If you would like more information about Glassware, such as Shot Glasses, and Champagne Glasses, please visit http://www.discountmugs.com.
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