Most people have heard and even used the terms “Promotional Products” and “Promotional Items”, but what is the difference? How about the difference between “Promotional Gifts”, and “Corporate Gifts”?
Recently, the folks at InkHead Promotional Products have put forth their efforts to define the distinctions among these four important terms. InkHead is an online Promotional Product distributor. InkHead Promotional Products was launched in 2003 and was voted the second fastest growing distributor in the advertising specialties industry for 2007. Their intention is to help customers to have a clear understanding and the knowledge necessary to make a best informed decision when planning their promotional marketing campaigns.
Promotional Products are defined as:imprinted products that are used to promote and/or brand businesses and special events while at the same time are functional and usable by their recipients. Some examples of Promotional Products are: pens, pencils, flashlights, USB drives, visor clips, rulers, and insulated bags. Promotional Products are given away and used by your company. No matter what you are trying to promote, you'll spread the word effectively with Promotional Products from InkHead. Browse InkHead’s online catalog today, or request a print catalog of the featured promotional products!
Promotional Items are defined as:imprinted items, often non-functional, used purely to promote and/or brand businesses and/or special events such as parties, weddings, reunions, sporting events, and more. Some examples of Promotional Items are:signs, magnets, spirit flags, stress balls, key chains, and lanyards. To compare,where Promotional Products have a clear use that is simply accompanied by a business logo, Promotional Items are meant to be seen as an advertisement. Signs and flags are the best examples of Promotional Items and are important for all organizations: corporations, small businesses, schools, not-for-profit organizations, sports teams, and charities.
Corporate Gifts are defined as:high quality imprinted or engraved gifts used to show employee appreciation or achievement while promoting and/or branding a business or event. Some examples: executive pens, laptop bags, golf items, briefcases, and wine and bar gift sets.Corporate Gifts are generally not related to the type of business giving the gift, they are simply elegant gifts meant to show appreciation or thanks to outstanding employees, faithful patrons, or prospective clients. They are usually customized with business logos as a way to gain brand recognition. When choosing Corporate Gifts to customize, try to cater to the individual and remember that everywhere your gift recipient goes, so will your logo. You will get exposure, so choose wisely!
Finally, Promotional Gifts are defined as: medium to high quality customer appreciation gifts used to promote businesses and/or special events. Some examples are:
day planners, portfolios, hats, golf shirts, backpacks, poker chips, and coffee mugs.If you’ve ever been to a trade show, you have probably received Promotional Gifts from participating businesses. They usually are not products that are particularly related to the industry, but are keepsakes that will keep the name of your business on their minds.
For more information on Promotional Products, Promotional Items, Promotional Gifts, and Corporate Gifts, click on link text to visit InkHead.
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