Excelling in the Dual Sales Techniques of the Internet

The Integration of Instant Excitement and Earned Association

The first step is to design the webpage with the aim of eliciting an Instant Excitement sale. This involves a brief description of the product or service, followed by a link to place an order. Next, the benefits and uses of the product or service are outlined, again followed by an order link. A more detailed description of the benefits and uses is then provided, with yet another order link. This forms the Instant Excitement sales page.

Once this is established, revisit the page to identify points of interest or specific categories of benefits or uses. Consider what additional information could be provided for these categories. Create a new page or pop-up window that offers this additional information for each subject. Create links from keywords related to each subject, and also include links to these secondary pages in the menu at the top of the page.

The aim here is to provide the visitor with more avenues to explore for additional information, without diverting them from the main objective - the order page.

Additional Information Provision Methods

A Frequently Asked Questions (FAQ) page is a common method of providing further information. Use a question format to further explain how your product or service works, basing these questions on actual user feedback.

Another highly recommended method is the Auto Responder. This provides a link for people to request more information via email. This is particularly useful for visitors who may be interested but are in a hurry, short of cash, or not in the mood to read at the time. By placing an auto responder link at the top and bottom of the page, you may get visitors to request the information, allowing you to follow up with them even after they leave the site.

However, it's important to note that all these links to extra information should still strictly relate to the product or service you are selling. Each of these other pages, or auto responder letters, should link back directly to the sales site and the order link. Always direct all information to the order link, highlighting the benefits of your product or service, and then showing them how to acquire it.

The Role of Ezine Subscriptions

Offering an ezine subscription related to your business is the only non-strictly related link that should be allowed on your sales site. This still allows you to keep in touch with potential customers and further promote your business.

At times, you may choose to link to other sites that have content that corroborates the information on your own site. This is acceptable if the other site confirms the benefits of what you are selling and does not offer the same or similar product or service. If you choose to do this, link directly to the page you want visitors to see, and ensure to explain how they will want or need to return after viewing this other site. However, you are taking a risk by allowing them to leave your own site. It would be better to quote the same information and place it on your own site if possible.

The integration of the two sales methods, Instant Excitement and Earned Association, will result in a comprehensive sales site that appeals to all types of visitors and their unique perspectives. Completing this step will significantly advance your journey towards Internet Marketing success.