The Journal of Integrated Marketing Communications – Call for Authors for 20th Anniversary Edition

Mar 23 16:16 2009 Erick Laseca Print This Article

The Journal of Integrated Marketing Communications (JIMC) is calling out for marketing professionals to submit articles for its 20th Anniversary Edition.

In 2010,Guest Posting the JIMC will celebrate its 20th year of provoking thought and exploring insight into the changing face of marketing communications. Distributed to more than 3,000 marketing industry professionals in more than 10 countries, the 2010 Edition will let authors share their visions with a truly global audience, bringing attention to key trends and issues, not to mention to their own organization and its work.

To be considered for the JIMC’s 20th Anniversary Edition, an article abstract of 250 to 500 words must be submitted by April 3, 2009. Abstracts are subject to a blind review by a board of advisors and editors and evaluated based on their impact on marketing communications practices, trends and their thought-provoking nature. Once selected, a personal editor will assist the author with crafting a full-length article for the November 6, 2009 publication date.

Suggested topics of interest include: emerging industry trends or technology; international perspectives on marketing; crisis management, acquisitions, and mergers; and customer-centric planning, segmenting and aggregation. Visit the JIMC Web site at to read past articles.


To submit an abstract, send an e-mail with “Abstract 2010” in the subject to, and include the contributor’s name, title, organization or school affiliation, address, telephone number, and e-mail address. Or, submit by mail to:

Journal of Integrated Marketing Communications

Attn: Editor-in-Chief – 2010 Abstract

1870 Campus Drive

Evanston, IL 60208-2175

The JIMC will contact contributors regarding their abstract on or before April 15, 2009. Selected authors will receive guidelines and editorial support for developing their articles. Final articles (approximately 3,000 words) will be due in June 2009.

About the Journal of Integrated Marketing Communications

The Journal of Integrated Marketing Communications is an annual publication produced by graduate students in the IMC program in the Medill School of Journalism at Northwestern University.  It is the leading forum for intellectual discourse on integrated marketing communications.

Erick Laseca - PR Director

Journal of Integrated Marketing Communications

Northwestern University

312-596-3404 office

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About Article Author

Erick Laseca
Erick Laseca

Erick Laseca is the Director of PR for the Journal of Integrated Marketing Communications for Northwestern University. The Journal is celebrating its 20th anniversary with the 2010 edition. Erick is on the Junior Boards for the American Red Cross and the Chicago International Film Festival. He’s a grad student at Northwestern and a client executive with Burson-Marsteller.

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