It is a fact - we travel more. Not only for holidays or weekend breaks - we have also become more accustom to travel further to work. The consequence of this is that many industries adjust to this development and research new markets. One of these markets is the mobile phone industry - new features with sheer endless possibilities - listening to music, chatting and surfing on the web = skyrocketing revenues.
One of the most attractive elements which could be the key factor for success is that everybody would be able to keep in touch with their friends wherever they are and keep up-to-date with their online profile whatever they do. The user can type "I'm at the beach right now" or "I'm doing some Xmas shopping" directly on your mobile phone. Of course we can debate about the importance of this type of messages and the already existing overload on information.
Some facts about the power of social networking - an increase of 270% of Facebook's users for the last 2 years. We can notice an increase for MySpace (72%) as well but lower as the less saturated market of Facebook. MySpace now has more than 114 Million users world wide instead of 52 Million on Facebook. Bebo, with it's majority of users in Europe, grew 172% to more than 18 million users.
Research has shown that the user profiles of people who are using web sites like Facebook is very similar to the one's likely to be interested in using the internet on a mobile phone. (Comscore)
The results show that people who are experimenting with the internet on a mobile phone are younger than users who access the web only with a computer. In Britain, more than 25% of mobile internet users are aged 15 to 24, compared with 20% who go online using a computer; a further 41% of mobile internet users are 25 to 34 compared with less than 20% using a computer.
Different social networks are now available on some mobile operators such as Facebook in the US with Verizon or AT&T or even YouTube with an exclusive deal with Vodafone.
Tetridia's advice: Get your mobile marketing strategy ready!
Yahoo! announces new advertising deals
Yahoo! will be offering discounts to its Gambling and Finance advertisers, in order to improve "partner quality" and increase advertising revenue and investment in the company.
Youngsters spend more time online than watching TV
A recent survey has shown that 16-24 year olds use the internet more often than they watch TV – 82% use the internet between 5 and 7 days a week while only 77% watch TV as regularly (a decrease of 5% since last year). 48% of these youngsters have also admitted to watching less TV now because of the internet.
AOL expands Truveo\\\'s availability
AOL will be launching Truveo (a video search engine) in the UK, following its success in the US. This company is looking to increase its online presence by also launching the search engine in France, Spain Germany, India, Japan and Korea.
