Tips for Success with Article Marketing

The first step in article marketing is the submission process.  Ezine publishers, article announcement lists and article directories are the most common places for submission.  This will accomplish several things.

For starters, you will be considered as an expert in your field.  This will establish a trust between you and the readers, as they will be able to value your opinions.

Submitting articles will also allow for greater publicity of your business.  Submission requires a resource box to be attached to your article.  This contains a link to your website that will be seen by the reader.  If the reader wants to know more about what you do, they can simply click to see more.

Article marketing also allows for a non-reciprocal link to your website.  This is important for your search engine page rank.  Typically, more weight is given to non-reciprocal links in search engine page rankings.

So maybe this all sounds good to you, but you aren’t comfortable writing your own articles.  If you don’t have the writing skills necessary, consider using private label articles.  These are becoming more and more popular, and many of such services are available with new ones popping up all the time.

However, there are some specifications that need to be taken seriously.  Otherwise the results produced may be problematic

The good thing about private label articles is that they may be able to offer the non-writer a high advantage over other markers.  When used properly, they will likely increase your sales, traffic and opt in subscribers. 

Be cautious of making the most common mistake known to private label articles:  getting lazy.  Put it in your mind from the start that copying and pasting the article for submission is a bad idea.

The majority of directory software will automatically do a search in their database to see if the title has been used before.  If this is the case with an article that you submit, then yours will be rejected.

So, change the title at the very minimum.  It’s also recommended to change the wording in the first paragraph.

Another word of caution regards the number of links placed in your article.  Many marketers will include so many links that the article just becomes an ad in a longer form.  This will definitely get your rejected and maybe banned if it occurs too often.

The purpose of an article is to provide the reader with valuable and useful information.  As long as your content is well written, the chances of the reader clicking on your link will increase.