Wanna Attain Success in Lead Generation? Here's How to Use Attraction Marketing

The statistics say it all. About 70% of Americans have attempted to start an online business at one point or another. More than 95% of network marketers fail to make any money in their online businesses.  90% of the network marketers who tried to dabble in network marketing earn less than $10 a week for the sites that they maintain.

With such disappointing numbers, is there something missing? What it is that network marketers failed to use in order to increase their chances of succeeding in Internet marketing? The answer lies in a principle called "attraction marketing".

What Attraction Marketing is All About

First, let's talk about lead generation. As you may already know, it's the process by which you will generate leads to gather a list of new or potential clients for your business. The traditional ways which network marketers use to gather leads include direct mailers, cold calling, trade shows, proposal requests and referrals.

The question is, when you use these lead generation techniques, do you acquire a list of new customers who are really interested in your business? Or are they simply a random collection of names and e-mail addresses? It's this loophole that attraction marketing aims to resolve.

There is absolutely no sense in having one thousand leads if only ten out of those are actually interested in doing business with you. With the help of attraction marketing, you will be harnessing the power of the Internet to attract the online users who are interested in what you have to offer as a business.

Characteristics of a Good Attraction Marketing Scheme

When you go online, you might stumble upon websites which offer you a supposedly miracle lead generation system that will generate success for you as a network marketer. Although you can benefit from some of these systems, you can take things one step further by making sure that the lead generation system also centers on attraction marketing.

Here's what you need to look for:
1.    An attraction marketing system which allows you to design capture pages that lade to high conversion rates.
2.    An attraction marketing system which is fully customizable so that you can incorporate your own lead generation techniques into it.
3.    An attraction marketing system where every lead you get becomes your own and not somebody else's lead.
4.    An attraction marketing system which offers value and benefit to your prospective customers.
5.    An attraction marketing system which pre-sells and educates prospective leads on your behalf. This way, it will be the prospects who will be asking you to let them join your network, rather than the other way around.

To sum it all up, attraction marketing does a nifty job of putting your network marketing business on autopilot. Rather than spending time acquiring leads who are not interested at all with your business, attraction marketing does exactly what the name implies: market your brand to prospects or leads who are already attracted to what you have to offer as a business.