There are 2 types of strategies you can select when it comes to producing an info-product. You can either be creative or innovative.Determining the success of your product launch would depend on the kind of approach you will use.
There are 2 kinds of tactics you can select when it comes to making an info-product. You can either be creative or innovative. Creative means, you examine the market and come up with a good solution.
In effect, it is coming up with an info-product that will solve an existing problem. For Example, if you know that there are a lot of people having a problem about writing a salesletter, you come up with a salesletter generator software.
Or, if you realize that a number of individuals are trying to organize their joint venture's details, you can produce a joint venture profile software. Essentially, you'll be the first person to sell in the market. Make sense?
However if you want to lower your risk of failure and earn money faster, I'll prefer to be an innovator. Examine the existing products created to fulfill the demand of a market. Look how good the sales volume is. In that case, I'll be an innovator to present superior solution or tap on the existing opportunity.
Not sure what this means?
Let me explain ...
You may have realized that there are many sales letter generator in the market, this is because of the innovative marketers that are producing them. An additional example of an innovator marketer is the relatively new company called PayDotCom that creates similar service like Clickbank.com.
PayDotCom was create after the company Clickbank.com was created Clickbank.com was the first website that gives credit card processing service with built-in affiliate tracking program for web marketers to use. At the present, there are more innovative marketers that have produced an affiliate tracking tool that can be incorporated with other credit card processors like Paypal.com, 2checkout, authorize.net, and the like.
Innovative marketing doesn't limit to imitating what is successful and trying to be better, larger or cheaper. That's a very narrow observation on how to earn money and it will normally fail. You will alter the entire profit model by adding these 2 ingredients which are as follows:
1. Looking for an angle
Finding an angle means positioning yourself different from those who made it first. For example, Clickbank.com is a success. Nevertheless other affiliate tracking tools that did not have a built-in credit card processor were very successful too by joining with third party credit card company. A good example of this, is again, PayDotCom.
2. Complimenting with the pioneer
Make an info-product that can ride on the existing successful market. For discussion purposes, let's take for example Clickbank.com. To improve the ease of using Clickbank, a lot of new tools were made.
Examples are: Software to manage your Clickbank.com affiliates; Software to pull-out your Clickbank sales report into a Microsoft Excel file; Software to make Clickbank.com search engine tool that is incorporated with Clickbank ID;Instructional videos on how to setup Clickbank.com account; and countless more.
See what's happening on the internet.Decide whether you want to become a creative or innovative marketer. Then, ACT NOW!
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