Imagine spending hours brainstorming the next hot product idea, when in a moment of clarity and flash of inspiration the answer comes to you. But it's not new. It had been there all along, hidden in plain sight by its absolute and obvious simplicity.
You are probably familiar with the expression "Knowldege is power." When Sir Francis Bacon made that insightful observation, he most likely never imagined that over 400 years later, the truth of his statement would be more evident than ever.
Today's Internet is fast becoming the first place people go to for information of one kind or another. You only have to look at the enormous popularity of search providers like Google and Yahoo to confirm that. Everyday millions of people are actively seeking information on a limitless number of subjects.
They are looking for knowledge, guidance and solutions for things like:
This represents only a tiny segment of the vast, virtual database we have access to in this Information Age. Plus, there are now technologies available that make it convenient to disseminate, locate, retrieve, store and manage information in a variety of formats.
With these facts as evidence of the overwhelming demand for information, it shouldn't take much effort for the budding entrepreneur to figure out that informational products are the ideal moneymakers.
Electronic books (e-books), audio books, special reports, online courses, video tutorials, scripts and software applications are examples of ways you can package information for profit. Their uniqueness sets them apart, making them more attractive and versatile than other types of products.
Here are some reasons why:
Another important feature of many informational products is flexibility. In several cases you can make a preview of your product available to prospective buyers. They can download sample chapters from your e-book, or try a demo of your latest software before deciding to purchase.
This is a powerful and effective sales strategy.
You can guarantee that the quality of your products will be consistent since each copy is an exact replica of the original. And there is never any spoilage, breakage or associated expense, because the products have no physical form. They are complied exclusively from bytes of data.
Informational products allow you to cater to the public's impulsive buying nature. By making it easy for the Web site visitor to purchase and immediately download your product, everyone benefits. He or she gets to start using the product right away and you get the satisfaction (and profit) from having made another sale.
On the flip side of that scenario is the ability to protect yourself from thieves who would buy your product, download it and then ask for a refund. You can simply trigger deactivation features within the product and render it inoperable.
This is only a brief examination of some of the elements that make informational products so appealing, popular and profitable. It also strongly suggest that these types of products will be sure winners for a long time to come.
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