Many business question whether having a website would make any difference, in this article we will look at ten reasons why having a website for your business can make a big difference to your business.
One of the great things about the World Wide Web is that over the past 10 years,
it has grown dramatically, with somebody selling just about anything you can think of. Every day people are searching for things to purchase online, so why shouldn’t you be promoting your business and/or product(s) on the World Wide Web? There is always a reason for a business to create an online presence, and you are about to learn ten of them.
Information
Owning a website enables potential clients to read up on what you have to offer and learn about the history and success of your business. You can also keep customers up to date about anything that may interest them with the service or product you are providing.
Professionalism
Just like a classified advertisement in a local newspaper or business directory such as the Yellow Pages, owning a website shows that you are serious about your business and provides a professional approach to potential clients.
Town Map
This is a shockingly uncommon feature for local based businesses, but providing a map of exactly where your business is located will help people find you easier.
Online Sales
Obviously, it is always a good idea to sell your products through an ecommerce system on your site. This also provides the opportunity for you to expand your business by selling products internationally.
Provide Support
You can use your website to talk directly to your customers by using a forum script for support, or you can even use a simple contact form.
Save Time
You can save time by providing a Frequently Asked Questions page on your website, eliminating the need for prospective clients to phone you or enquire directly when they have a few questions. Think how much time and money this could save.
@Domain
Using your own domain name in your email address looks much more professional than using a Gmail or Hotmail address, especially when distributing business cards.
Competition
If you have competition in your niche, the odds are they have a website, and if not, you should beat them to it. Optimising your web pages so that web users can find your website by searching locally (i.e. Pet Store Sheffield) will certainly put you above the competition.
Recurring Custom
You can use a website to inform past customers about new products or services you have to offer, which can easily lead to recurring custom.
Get Referrals
Adding a "refer to a friend" option on a site will allow happy customers to recommend your product or service to their contacts with just a couple of clicks.
I hope that this article will set you on the correct path to obtaining online success, but what's next? Where do you go from here? If you're tech savvy and in no rush to get a website up and running, you should consider purchasing a few books on web design and development, and search engine optimisation, you should also browse a few forums such as DigitalPoint. Alternatively and most advisably, you can hire a professional web designer.
