Considerations for a pay-per-click Ad Campaign

Considerations for a pay-per-click Ad Campaign
by Robert Williams

Copyright 2004

Submitting your website to the Search Engines today
may seem like a futile task or at very least, a
complete waste of time. When you consider that there
are millions of websites that could be listed just for
the word FREE, it hardly seems worth the effort.

Most websites today compete heavily for a top ten
listing on the major search engines for words or
phrases that are relevant to their websites. This
equates to targeted traffic or visitors with a desire
to see their webpages.

Whether people are surfing for entertainment or
shopping from the safety of their homes, it's usually
the top ten listings that get clicked on when search
results are given.

Optimizing a website for a top ten listing is best
left to the professionals. While such exposure can
equate to heavy traffic, does the benefit out way the
cost?

Most website owners may not have the budget to attain
and maintain a top ten listing on the major search
engines.

An alternative to the major search engines is the pay
per click option. Usually people bid an amount from 1
cent on up per click for a key word. Whoever makes the
top bid for that key word gets the #1 position on
down. It can be an ideal way to bring targeted traffic
to your website and maintain a budget within your
reach.

How do you know if a pay per click option is right for
you?

1. Would it be cost-effective? If you pay 1 cent per
visitor and make 2 sales with 100 visitors, did the 2
dollars you spent on advertising make it worthwhile?

2. What words are relevant to your site? If you want
people who have an interest in Work At Home
Opportunities to find your site when doing a search
you might bid on this phrase or similar phrases.
Computer Jobs might bring people to your website
however you see its probably not relevant enough.

3. Who visits your site? Know your target market. If
you are selling something or seeking to hook up with
other opportunity seekers be sure its spelled out in
the title and description of your site. You want
people who will make an action at your site. You are
looking for them and are they looking for you.

4. Where on Your Website? List the page on your
website that calls for an action on the part of the
visitor whether it be the point of sale page or just
obtaining the email address of the visitor.

As you can see, Pay Per Click Search Engines can be an

alternative for your advertising campaign especially
when you may be on a limited budget or just don't have
the resources or time to bring your website up to a
top listing on the major search engines.

Getting your website in front of the right people is
mainly your task with search engine listings.