The first paragraph of an article is a summary of the article's content. This article explores the various ways a press release can be utilized beyond its initial distribution to maximize its impact and benefit your company. It discusses how press releases can be incorporated into sales communications, direct mail campaigns, and website content, providing valuable publicity and demonstrating professionalism.
Press releases are not just tools for gaining media attention; they can also be powerful additions to your sales communications. Whether it's a sales kit, a welcome packet for new members, or a direct mail campaign, including a well-presented copy of your press release can be both useful and impressive.
Consider sending a copy of your press release with a personalized note to old leads. This not only keeps them updated about your company's latest news but also demonstrates your commitment to keeping them informed.
Press releases can also be used to highlight your company's achievements. Did you have a successful quarter? Have you introduced a new product or service? Are you leading a trend? A press release that communicates these milestones not only informs but also conveys a sense of professionalism.
One of my clients recently asked if he could include the press release I had written for him in his direct mail campaign. The press release told his business's story, from its humble beginnings to its current success 15 years later. It also highlighted his latest service for finance and credit managers, which was both newsworthy and innovative.
The client decided to include the press release in its original form in his direct mail campaign, believing it would strengthen his sales letter. This is a great example of how a press release can be repurposed to add value to other marketing efforts.
Press releases can also be a valuable addition to your website. They provide current information, important announcements, and news about your company, all of which can be beneficial to visitors. A series of press releases can also provide a historical record of your business's growth and achievements.
In conclusion, a press release is a versatile tool that can be used in various ways to benefit your company. So, the next time you distribute a press release, think about how you can extend its life and maximize its impact. If you have found other ways to repurpose your press releases, I would love to hear about them. You can reach me at InternetWriters.com.
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