Nowadays it is not enough to have a beautiful looking, aesthetically pleasing website that attends to your clients’ needs. If you truly want your client to reap full benefits of the website, you need to make it equally alluring for the targeted audience, and the only way to do that is by starting a SEO campaign.
In layman terms, search engine optimization is a simple method to put website on the ‘map’ by increasing its visibility on search engine results page. Over the years, SEO has become a primetime tool for online marketing among all Web Design Company in India.
Below are some of the tips you can use to market you well-designed website you spent so much time developing. You may also incorporate some of these tactics to provide a better user experience to the end user.
Keywords
The entire so campaign is based around your understanding and use of keywords. Wrong use of keywords and you will find yourself lost in the vast sea of results, far away from your desired market.
It is important to design a business model with expectations before starting the campaign. Find your designated target area, for instance if you want to aim locally, nationally or globally. Once you sort this out, you can start working on it with the keywords.
Typically, you can insert around 3-4 keywords per page.
Navigation
The navigation on your website should be search engine friendly, which means, that the search engine spiders should be able to crawl on it with utmost ease. Usually the website is deemed unfriendly if it uses images instead of texts for links. Make sure you address all your links and buttons based on text.
CSS3 in ways more than one can emulate the same effects as Photoshop, which has led to modernizing the look and feel of the website. It also helps decrease the loading time on the website. Try and avoid extensive use of JavaScript has the spiders find it confusing to crawl and may miss out on the content or cause crawling issues. Consolidate all this in a neat responsive design for a cutting-edge website.
Website Media
Images are often the most overlooks aspect of SEO, but that does not decrease its importance in the process. Images can work well with the website if you manage and keep the file size to a minimum (20-70 KB) with a resolution of 72dpi. Larger image sizes will snag your website to a slow standstill and shoo away the visitors from the website.
The spiders cannot read an image file, but they can read the alt tags around the image. This helps with increasing the ranking of your website.
Social Media
Social media in this day and age is hugely valuable for your SEO campaign. You can use the social media to get in touch with your users and interacting with them to build your brand reputation. Not only will it give you credibility but also gain you the trust of the community with ample exposure.
Link building can be coupled with social media to create a bigger impact. Websites like Facebook, Twitter, LinkedIn, Reddit are excellent sources to get shares and inbound links. If you still require assistance, contact Notion Technologies, a reputed company offering SEO services India and global based.
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As a well known website designing and app development company Notion Technologies has bagged a lot ofawards for their services in the sector and strives to deliver a complete set of top class web and applicationsolutions. With its head office in Mumbai, India, the company is associated with a lot of organizations functioningin different sectors and market segments that primarily work on Ecommerce Web Design comprise ofeducation, consulting, healthcare, manufacturing, real estate, interior, logistics and distribution, etc.
