The success of any Business in this competitive world purely depends upon its presence on the web. It is possible only, if the presence of your business website contains high quality and valuable contents.
Google’s Panda algorithm was developed to check how well the content of a webpage is, if its unique and quality. Unique and user-friendly content will help in improving site visits. I’d love to share with you a few steps to help make search engines understand what your content is about and also rank it higher in the serp.
1. Before writing content, consider the keywords which are going to be used in the content. The keywords must be related to the topic and keep in mind “what visitors will type to search your product or service” while choosing keywords. List out the possible keyword phrases with your targeted keyword and use them carefully while writing the content.
2. Content should be unique and don’t duplicate the content or copy from other websites. If you need SEO services neon-tm.com/seo-calgary.
3. Provide valuable content and write something new, Google will notice easily by your uniqueness. Write content in simple English that can be understood easily by the customers and meets their needs in details, i.e. if they want to engage with your content.
4. Customers visit your website from Google to fulfil their needs and requirements. Google's algorithms favour quality content with no grammatical errors and semantic uniqueness..
5. Use Heading Tags (H1, H2, H3…) properly where ever required. It helps Google to understand easily.
6. Keyword Density is important in writing content. Preferable to use 2-3% for the entire text. Using keywords in the title, meta description, 1st paragraph of the content and in the URL of the page.
7. Internal links and external links are very important elements in optimizing the content of the page. Get links from relevant sites, pages that are similar to the theme of your site, whether internal or external.
8. SEO for images This is one art to master as you get into SEO. Optimizing images for search engines help reduce agonizingly long site load times, contribute to good user experience, and offer additional ranking opportunities
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