Search engines continuously make changes to their algorithms. Although this news means nothing to a person who uses search engines to look for things he is interested in, this is a nightmare for Webmasters. Especially if a Webmaster is trying to boost a website’s ranking through search engine optimization (SEO), changes in a search engine’s algorithm can obliterate everything that the Webmaster has done. What is worse is that these changes are inevitable, and there is absolutely nothing you can do to prevent them from affecting you and your SEO efforts.
Even though the effects of search engine algorithm changes cannot be avoided, there are things that you can do in order to at least lessen their effects.
Before we continue discussing ways you can make your website less vulnerable to changes in search engine algorithms, keep in mind first that if your website experiences some fluctuations with traffic, it does not automatically mean that an algorithm change has taken place.
Fluctuations are extremely normal and they do not always constitute major algorithm changes, so do not continuously worry about them. Here are suggestions you can take in order to help shield your SEO website from changes in search engine algorithms.
• Use keywords wisely
Keywords are the bread and butter of SEO.
Therefore, to prevent heavy blows from algorithm changes, you should select and use your keywords wisely.
a. Focus on target keywords: Most Webmasters think that if they stuff their SEO websites with more keywords, they would be able to garner more search engine traffic. This is a possibility, but this is not always the case.
In addition, you might also think that a great way to boost traffic would be to use new keywords on top of what you are already using. This is actually counter-productive, as using varying keywords will only dilute the power of each keyword, ultimately leading to less search engine traffic. If you want to boost traffic, you need to stay focused on just one keyword.
b. Try using long-tail keywords: Long-tail keywords are actually a great way to determine whether an algorithm change has taken place. Since long-tail keywords are not frequently used by many Webmasters, chances are they will be less susceptible to traffic fluctuations. If these keywords experience sudden and severe traffic drops, then that could be a telling sign that an algorithm change has taken place.
c. Use less competitive keywords: These keywords suffer less from updates of search engines. For instance, if five websites (including yours) are competing for a keyword, regardless if search engines change their algorithm, the worst position your website will get would be fifth, which still falls on the first page of search results. That’s better than coming twentieth out of five hundred websites competing for the same exact keyword.
• Choose where you will get your backlinks wisely.
In the old days, getting backlinks from any website on the Internet is good enough for SEO. Now, links that come from terrible websites can damage you. Make sure that the websites where you get your backlinks are reputable or at least related to the content that your website has. Not only will they lead to more traffic, but good websites also experience fewer traffic changes, and as long as you have a link hanging on to them, your website will also remain safe.
• Endorse your SEO website with the help of social media.
You should not be exerting all of your SEO efforts on search engines. You need to find other ways to boost traffic for your website aside from SEO. This includes endorsing the website through social media platforms, which are obviously very popular today.
• Regularly update your website
This is SEO 101, but it’s still good advice even if you are an expert already. Constantly producing new content for your website will keep traffic constant, and will help your website prevent sudden fluctuations.
Although some have actually boosted their rankings in search engines through the algorithm changes, that is just mostly due to sheer luck. If you wish to avoid the issues that come with these algorithm changes, you need to be active in taking the steps listed above.
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