Moncler -----Leading fashion giant

Moncler is a famous name which is familiar to anyone who loves the mountains and easy wear. The Moncler products are very popular all over the world, especially Moncler jackets. The name comes from the abbreviation of Monestier de Clermont, a place near Grenobie where, in 1952 Rene Ramillion and Andre Vincent founded what would become one of the most famous outerwear companies.

The company started out producing down jackets, initially using the lining from sleeping bags, and were designed to keep workers and those undertaking expeditions in the Alps. By 1968 they had made several technological advances in the product and its linings and by 1968, Moncler had been chosen to be the official manufacturer and supplier to the French winter Olympics team. By 1972 and the next winter Olympics the French skiing team loved the product but demanded a more lightweight product that would give them more flexibility when practising, and thus more lightweight Moncler jackets were created that are still available today.

Moncler entered fashion field in the 1980's. At that time, Moncler jackets are their best choices, especially the orange and yellow ones. It was quite difficult to find these two colors Moncler jackets in European shops at that moment. The control of the supply of Moncler jackets had been the most complicated problem in importing and exporting. The same thing happened in Asia, too. Especially in Japan, it exploded Moncler jackets bloom in students.

With the development of these years, Moncler stands on the latest fashion again. It becomes more bright-coloured and luxury. No matter of Moncler jackets designed with Balenciaga or the Spy bags with Fendi, both showed the perfect of Moncler. Moncler finds his wide development space in cooperating with Junya Wsatanabe and Beams etc. fashion brand, especially the use of some high gloss colors, which are more and more popular in young people.

In 2006, Alessandra Facchinetti joined in Moncler Group. She designed the Gamme Rouge Line in her unique way, which won a great success. During the next two years, Alessandra Facchinetti designed four successful series for Moncler clothing. After she left in 2008, famous designer Giambattista Valli took over her position as design director. The new series Giambattista Valli designed for Gamme Rouge line is so perfect that Moncler jackets are more famous for their fashion. He boldly used abundant colors and combined elegance and sports so perfectly.

Now, Moncler has been brought into China by Adrienne Ma, daughter of Joyce Ma. Last year, when the fist shop in Hongkong opened, all of the Moncler jackets were sold out in several weeks in this hot city, where people only need to wear T-shirt to spent winter. Many famous stars are the honest fans of Moncler jackets, too. Moncler clothing has entered China ----- a potential huge market. I even do not need to tell more, each one can imagine how it will be in the future. This winter, let's be fashionable from Moncler down jackets!

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