The secret to SE optimization is that there is no secret. If you have lots and lots of quality content that people want to read, that's all you need.
Search Engine Optimization is the process of improving you placement in the search engine results pages. Many people will point you to just building inbound links and participating in forums and such.
Take that advise, but you can not live on that advice alone.
There are a number of on page factors that will have an impact on your natural ability to rank well in the search engines. Those factors are;-Using images in place of text. -No use of alt text in value added images. -Over use of images. -Lack of headings tags. -Poorly written title and description tags.-Poor code to text ratio. -Content too far down in the code. -Low or excessive keyword ratios. -Low keyword prominance. -Excessive use of tables. -Use of frames. -URL Structuring for dynamic websites. -Duplicate Content/Canonical Issues. -No Site Map -Excessive Use of Java or other scripting. Study and address these issues as well as build trust with your website and content.
Be very proactive. Create links using popular blogs that fit your area of interest. Use sites like PRWeb that are very well search optimized to create links to your site through news releases.
Also find people listed and ranked well with the keyphrases you desire and request links from them. Don't spend much time on the Free For All (FFA) sites. They gain very little, if any, advantage.
I only recommend using "ethical" methods of Search Engine Optimization and not using techniques that can get you banned.
Its all about getting your meta tags in a web site to be working as closely as the search algorythm as possible. So when you search on an engine your site pops up first.
To Your Success!
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