Search engines optimization will be a way for you to generate from as little as 20% to as much as 80 - 90% of your business online (depending on what other marketing techniques you use).
Since there are over 900,000,000 webpages in existence (yes that is 900 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results.
For example, if you were to type "music" and "CD" into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.
Search engines are a very powerful tool if you are in the top 50 results (preferably the top 20), but are completely useless if you are listed further down. You can bet that if you are further down than the 50th result, the searcher will not even see your site listing, much less be able to visit it.
As we all know, the beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent!
There are no Search Engine Optimization secrets -- just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. It is crucial you understand the basics of how search engines work if you want to get traffic to your site from them.
Finding and designing a website is all about targeted key phrases! SEO is much cost effective then any other marketing tool, offline or online! SEO may be just one part of an online internet marketing strategy, but it is the fundamental part.
It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) - if you're listed prominently today, that may no be true tomorrow.
To Your Success!
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