Are you struggling to get your website listed on search engines, only to find yourself entangled in a web of bureaucracy? Have you invested a significant amount of money to get your site listed, only to receive minimal or no response? Don't despair. You're not alone. Thousands of others are grappling with the same questions. How do I get listed on a search engine? How do I ensure my site ranks highly? The mechanics of search engines can be as enigmatic as a secret society's rituals, but there's a way around the hassle.
One effective strategy to bypass the torment of repeatedly submitting your site to search engines is to opt for a pay-per-click program. These straightforward and efficient programs, along with similar pay-per-impression programs, are available on several search engines such as AskJeeves, Google, Goto, and NetFlip.
A pay-per-click system is a search engine ranking mechanism based on bids. You select a search term or terms, and then bid a certain amount of money, which you pay each time an internet user clicks on your URL. When a search term is entered, all of the sites registered with that term are displayed in order of bid, highest to lowest. The bid list is accessible to all who register, allowing you to determine your ranking based on your budget. Popular terms are more frequently used, and therefore more costly. Some business search term bids exceed a dollar per click, which may be prohibitive for some, but it's advisable to list with at least one of the more common terms, even if you don't rank in the top ten or even 20.
Creativity can be a game-changer in this arena. If you can conceive a unique, fresh term that hasn't been used much or at all, you can find yourself at the top of a list. However, avoid being too obscure, or your site may never be seen. Try slightly modifying the more common phrases associated with your business, and always ensure you have a concise, descriptive title that is related to your search terms.
Another effective method of gaining visibility on search engines is the pay-per-impression system. This is a relatively new system, and is very similar to pay-per-click. Instead of paying to be listed as a search term result, you pay to have a banner ad displayed on the same page with a list of specific search term results. You pay each time a page with your banner is viewed, and the rates are usually per thousand views. This is considerably less expensive than pay-per-click, yet still ensures your business is seen by a large audience. AskJeeves and Google currently offer this service, and users have reported significant success.
In conclusion, you don't need to be a genius to leverage search engines to your advantage. With pay-per-click and pay-per-impression, you can ensure your site gets seen. All you need is a dash of creativity. There's a wealth of opportunities out there if you just know how to seize them.
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