It turns out your brain is lazy. Once you've seen something and put it in a category in your brain, you tend to group anything like it, even if incorrect, in the same category. It's efficient but not helpful if you want to break out of the rut...
I've been saying for years now that when you think differently, you see opportunities you missed before.
My favorite story is how P.T. Barnum viewed Charlie Stratton, a little boy who would never grow over three feet tall.
The Connecticut folks said it was sad. They saw Charlie as a victim.
But Barnum looked at the same little boy and saw an opportunity.
He renamed him General Tom Thumb.
Tom Thumb had a life of fame and fortune.
He entertained royalty, was loved by all, and made Barnum and himself millionaires.
Barnum was able to see something that everyone else overlooked.
He was able to think differently.
The thing is, how do you think differently?
After all, if the way you think is natural for you, how do you change it?
I'm reading a book on this very subject. Iconoclast is by Gregory Berns. He's a neuroscientist who reveals how to think differently. I'm finding it fascinating.
Berns says the great iconoclasts (people who do things others say can't be done) basically learned how to see differently.
Turns out your brain is lazy. Once you've seen something and put it in a category in your brain, you tend to group anything like it, even if incorrect, in the same category. It's efficient but not helpful if you want to break out of the rut.
When it comes to making more money, most people look at the world and see the same opportunities they've seen before: typically, a job.
Because they don't awaken their mind and expand their vision, they don't see other opportunities.
Yet opportunities do exist.
So how do you change your thinking so you can see them?
According to Berns, one way to jolt the brain out of its preconceived category thinking is to bombard it with new experiences.
This is one reason I created the Rolls-Royce Phantom Master-Mind experience.
Sitting in a $375,000 handmade luxury automobile is a new experience for most people.
Sitting in it with me is also a new experience.
This combined unique event helps the brain expand. As a result, you see new opportunities you may have missed before.
Why don't more people sign up for the Rolls experience or any other type of new activity?
Berns goes on to say in his book (which you should really get and read) is that fear stops people.
Fear of the unknown is the biggest fear.
You don't take action because you fear the consequences.
Yet you must take action to get any results.
Berns says you can retrain the brain to lessen the fear. But you have to in one way or another face the fear and do the very thing you fear.
I haven't completed Iconoclast yet, but wanted to stop reading it long enough to write this blog post for you.
If you have to think differently to get different results, then you can start by doing this:
1. Read my book on P.T. Barnum, There's A Customer Born Every Minute.
2. Sign-up for the next Rolls-Royce Phantom Master-Mind. (Jan. 15)
3. Face your fears.
I'm sure you can think of other experiences you could do to expand your thinking and retrain your brain.
Here are a few more:
1. Attend the Attract Wealth Seminar in January in Austin.
2. Attend the Awakened Millionaire weekend with me in January in Austin.
3. Attend any event you're drawn to, even if you have no previous experience or education concerning it.
To paraphrase Tony Robbins, if you keep on thinking the way you've been thinking, you'll keep on doing what you've been doing, and you'll keep on getting what you've been getting.
It may be time for a change.
PS -- If you really want to expand your thinking, check out The Awakening Course.
Why Encourage People?
Win taught me that whatever you focus on expands. This was long before the movie The Secret or before the Law of Attraction hit mainstream media. Win called it the first law of psychology. Whatever you focus on will expand.
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In the vast sea of self-help literature, one book stands out as a transformative powerhouse: "The Book of est." This lesser-known tome has not only reshaped my perspective but has also left an indelible mark on the lives of countless readers. It's a book that eclipses even the most renowned titles like "Think and Grow Rich," and for some, it holds a more profound impact than religious texts such as the Bible. This is a bold claim, but it's rooted in the profound personal transformations that "The Book of est" has catalyzed.
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