The Apple iPhone 4 has been a phenomenal success story for the technology giant. Its popularity is due for many reasons. In this article I will take a look at why the iPhone 4 is such a popular device.
Many people who own an Apple iPhone 4 have already owned a previous iPhone model in the past. Because they are so used to the iOS interface and the intuitive means of navigating it using the touchscreen, they simply decided to stay with the iPhone range, but take advantage of its upgraded technology found on the iPhone 4.
The iPhone 4 has many upgrades over its predecessor, the iPhone 3GS. These are found on both the hardware and software aspects of the spec list. The camera of the iPhone 4 is 5 megapixels, compared to the 3.2 MP offering on the 3GS, so therefore it is able to take better quality images and also better videos thanks to 720p HD video capture.
The iPhone 4 also has an upgraded processor over its predecessor. At 1 GHz, the Apple A4 chip (also found in the first generation iPad) provides ample processing power to run demanding applications, and also make sure that various aspects if the hardware run smoothly. These include the responsive nature of the touchscreen, loading times of web pages, and the quality of the graphics when playing games.
Another reason why owners of previous iPhone versions will have opted for the iPhone 4 is because if the multimedia ecosystem that Apple has created for users of its products. For example, these users will already have their music stored on iTunes, and they will have already purchased and downloaded apps from the AppStore. This is very clever on Apple’s part, as users will want to keep all of their multimedia content organised and easy to transfer to a new handset, with the iPhon4 being the only option to make this possible.
A big part of the appeal of the Apple iPhone 4 is the styling of the device. Until recently, it was marketed as the slimmest smartphone in the world (now beaten by the likes of the Samsung Galaxy S2 and the Sony Ericsson Arc). It is widely regarded as one of the best looking smartphones available, and the public certainly seem to agree.
The simple operation of the iPhone is also a key factor in its popularity. This is again because many users of previous iPhone models have opted to stay with the Apple franchise. Once they have got used to the simple means of operating the device, they decided to opt for the new model when it came time to upgrade their phone.
There are many more reasons why the iPhone 4 is such as popular phone, but whatever the reasons, Apple can be sure to enjoy similar levels of success with the new version, the iPhone 5 when it is released shortly. We know very little about its specifications at the moment, but it is certain to improve on the iPhone 4 in many aspects.
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