Advantages of Using Location Based Apps for Marketing

The advent of location based mobile applications has made advertising and marketing not only easier but also more profitable. By using location based software, one can conduct highly targeted promotions of products and services. Moreover, location based mobile applications show two way benefits; they not only serve a business house, but also the target customer. Here we discuss in detail the several benefits that location based apps have introduced in the field of marketing:

1. Gives a clear picture of customers’ tastes and preferences – Location based apps not only generate higher number of customers for a business, they also help the enterprise management to get to know the existing customer base better. The user reviews give the business units an idea of what the customers are thinking and what kind of offers or rates will be attractive to them.

2. It is a cost effective option – Each time a business house completes a page using location based services, it means free advertising for the business’ products and services. According to research reports, very advanced models of location based apps are also available at affordable rates. Also, the fact that a business house uses location based mobile applications for targeted promotions means that their target users are within a walking range from where products and services are sold; this also means that selling begins as soon as promotions are started, leading to increased profit opportunities.

3. More attractive to existing audience base – Keeping an existing customer is more profitable to a business as opposed to trying to attract new users. Location based applications are designed in such a way as they help marketers to identify loyal customers as soon as they check in using the software. The business owner can then offer this existing audience with discounts or offers and also reward them or provide preferential treatment. Recognition of this kind helps to retain customers and establish a loyal user base.

4. Helps in attracting new users – Location based mobile applications have their features integrated with the prominent social networking sites like Twitter, LinkedIn, or Facebook; this further enhances the possibility of attracting larger groups of audiences and businesses. For instance, when one person shares knowledge about his/her location via a social media site, this piece of information will be shared among his contacts and the friends of the contacts. This leads to the creation of a viral about the business, generates a buzz around the business brand in the market, and thus leads to the business attracting a larger number of customers.

5. Improves the sales rates – A business venture can be termed as successful only if the rate of sales of its products and services is high and it helps generate profits for the management. With the deployment of location based apps, a business owner will know when a prospective customer is close to his store. This will provide him with a fairer chance of persuading the customer to make purchases from the store. Location based apps have been identified as converters of impulse buying to positive sales rates. For instance, a customer may be stranded in the rain while he receives a location based text from a store that offers umbrellas at discounted prices. The customer’s impulse for purchasing an umbrella gets directly converted to buying, thus increasing the business’ sales rate.

Every business unit should deploy location based apps to realize the above benefits.