Can Samsung Be the Next Apple?

For almost ten years, I go to CES every year. Every booth and all the things that producers do in CES have one goal: help company to build a system that attract customer from their deep heart. To achieve this every company try their best every year and the result always let them down.

While, Samsung is exception. As we all know that, in the past few years, Apple build their own ecosystem, including iPod, iTunes, iPad and Mac. However, Samsung is different from it. Samsung is much more richer than Apple. It is all-clusive. Let me show you some number of Samsung.

Samsung have been the leader of TV for 6 years and in Nov. 2011, Samsung sell 2 Tvs in one second, but only a small part of the TV sold are smart TV. Till 2012, all the new smart TV of Samsung will achieve interactive without set-top boxes. This not only means that Google and Apple will have new competition in smart TV, it's very difficult to sell 2 Tvs in one second for both Google and Apple, but also Apple's smart TV project will meet very strong challenge from Samsung.

In the aspect of smart phone, Samsung sell 60 million smart phones in 2011. It's not surprise me, because Samsung is good at use their own operation system to sell smart phone. Till now, Samsung has already been the number one smart phone and TV producer. In addition, Samsung also produces Tablet PC, washing machine and software and so on. So Samsung has built their own ecosystem that full of energy.

Before the release of iPod, in the market of MP3 player, there are some producers, but none of them has a nice performance. As a result of that, people think that this market does not have much potential. Now there is a market of smart TV, many people know Samsung smart TV first in the last quarter of 2011. In the beginning of smart TV's development, many producers' sale performance can not be accepted. As a daily electronic equipment, consumers seldom change their TV. Because they will out of date, if you do not use the latest one. So many family will not change their TV until their TV broken. This is one of the reason why Apple does not release their smart TV. They know that consumer will not change their TV every year.

It's not sure that if Samsung will be success in smart TV. In the trend of innovation that lead by Apple, many traditional producers can not follow the step of innovation. If Apple release the smart TV soon, it is possible that Samsung will be forgotten by consumer. The some thing happened before many times. While, if Samsung mobile phone, Tablet PC and Samsung smart TV can interactive without any obstruction, I think many family will choose Samsung as their smart TV, if they have one of the above device from Samsung.

Apple will work hard to achieve this, but there will be many difficulties. Samsung produces many other things, such as display, printed circuit board, set-top boxes and so on. While Apple need to outsource many parts of their products. Under this condition, the price of Apple's smart TV will much higher than Samsung's, especially when Apple need to buy parts from Samsung.