Custom Mobile App Development: A User's Guide That Explains Everything

Nov 3 19:41 2020 Sanjay Kumarr Print This Article

Have a look at this user's guide that explains everything about custom mobile app development such as its advantages, facts, phases, basics, and why we need it.

Have you ever heard about “Custom Mobile Application Development”? If the answer is yes,Guest Posting you are aware of the latest trends, if the answer is no, you can get knowledge about it in this article. 

This trend is booming up and gaining momentum in the mobile industry. It has many advantages like custom interface, scalability, security, and better connectivity with the brand. The mobile application industry is very huge in today’s scenario. According to a survey, Mobile applications generate around $188.9 billion in revenue via the app store. Many companies have taken advantage of this and earned huge profits whereas some companies are not able to create an application successfully. The mobile app development industry is growing enormously making custom app development the most trending one. 

Basics of Custom App

Custom mobile application development is basically referred to as a process of creating a custom application for a specific user-base. It can be either B2B or B2C or for the internal use of an enterprise.

They are designed in such a way that they target specific people and have very specific requirements. With the growing need for the applications, businesses are becoming specific about which features to be developed in the application which is required by the clients. The customized app takes less time to develop, is cost-friendly, and requires fewer efforts. 

Need for Custom Apps 

To generate maximum revenue, you need to work emphasizing digital technology. The custom application is something, which business entrepreneurs are looking forward to. The cost is a bit high when compared with the normal development charges but it is overlooked when you receive a great user experience. 

Phases of Development of the Custom App 1. Strategy

This phase helps in identifying app users. It also researches the application. It establishes the goals and objectives of an application. 

2. Analysis and Planning of the App

This application shapes up the idea. You need to identify what skills are required for your application. You need to seek that the application name you are deciding for your app is not already taken. 

3. UI/UX Design

The ultimate goal is to provide a seamless user experience and an attractive look. The aim is to provide a great user experience making the app more interactive, user-friendly, and intuitive. This phase includes:

  • Architecture and workflow
  • Wireframes
  • Style guide 
  • Mock-ups 
  • Prototype
4. Development of the App

Planning is one of the most important parts of mobile app development. It has three integral parts 

  • Back-end platform
  • Front-end platform
  • API
5. Testing of an App

To make the application stable, usable, and secure, QA is done. Test cases are prepared that address all aspects of testing. Test cases are performing various test steps, recording testing results for evaluation of the software quality, and retesting if required. Various testing methods are undergone like:

  • User experience testing
  • Functional testing
  • Performance testing
  • Security testing
6. Support and Deployment of the App

You need developer accounts with Apple app store and Google Play store before you think of launching your mobile app. You need to prepare certain data before you release the app in the app store like your application’s title, description, keywords, launch icon, app store screenshots.

Once your app becomes available in various stores, you can monitor its usage through mobile analytics platforms and KPI’s so that you can measure the success of the application. 

Facts Related to Custom App

In this era of mobile apps, the cost of developing an app is extremely high, whereas when we choose custom app development the cost is comparatively less. 

Reasons for choosing custom app:

  • It helps in providing core requirements to start-ups and small businesses.
  • The time period required is much less than the fully-developed app.

There are certain standards you need to follow to develop the application. When we talk about the custom app, the concentration goes on the customer’s requirement.

Tools Required for Custom App Development

When an app requires specific features, the task becomes even more challenging. The creation of the layout, developing a functional code for the framework, and providing the best user experience is the basic goal. The most prominent programming languages are used to develop business-oriented mobile solutions. 

Advantages of the Custom Mobile App 1. It Helps in Integrating with Other Software

It is quite possible that the customer demands integrating the app with some other software that might be needed in the future. These can be integrated with WordPress multisite so that the user experience is enhanced even when you are handling the application from the server's end. 

2. The Investment Cost is Low

The investment cost is low because the attributes are less as compared to the normal application. If we refer to a small business or a start-up who have less capital, custom app development is the best option.

3. Security of the Data

Custom apps are not like other apps, it provides full data security. They have built-in security features that provide security to the application. 

4. It is Easy to Maintain

If you have a full-fledged application developed, you would require a developer to look after that and would offer him complete product access. In case the developer doesn’t continue further for any reason, you would be in a tough state and would definitely require to hire a new developer. Comparatively, the custom app has full control and authority to access the product and make any desired changes on your own. 

5. Higher Efficiency

Custom apps are designed in such a way that the customer’s requirements are kept in mind. Since the app is according to the working style of the owner, it enhances the performance and productivity which ultimately leads to higher efficiency.

6. Builds a Relationship with the Customer

As a developer, you need to understand the needs of the customer and for that, you need to get in touch with them. You can directly communicate and share updates with the customers. This helps in strengthening the relationship between the customer and the app developer. 


Custom apps are a very good and efficient way of application development. Custom apps consume less time and are cost-effective. If we seek the traditional app development method, it has various disadvantages over the latest one. There are various companies that provide app development services. They would help you to design a custom app according to your budget as well as your requirements. A genuine app development company can help in the customization of an app. If we choose such an app, the business tends to grow exponentially.

I hope after reading this article, you're now well aware of custom mobile app development and its benefits for various businesses.

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About Article Author

Sanjay Kumarr
Sanjay Kumarr

This article is contributed by Mr. Sanjay Kumarr, working in a reputed app development company, Escale Solutions as Digital Marketing Manager and professional writer. He is passionate about writing engaging and informative articles on topics like technology, web design & development, online business, and digital marketing.

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