Social Media has emerged as the most powerful tool that is helping businesses harness their potential and turn the netizens into consumers with effective and creative marketing strategies.
When used with correct planning and approach, social media can give a boost to your mobile app’s performance and visibility.
With efficient mobile app builders for WooCommerce, it has become easy to create an app without coding. However, just building an app is not enough. One should have a smart post-launch strategy and Social Media can play a significant role in fetching more downloads for your app.
Surveys show that there were around 3.5 billion Social Media users in 2019 and the number is constantly growing.
Read further and discover how you can run a robust ‘Install App’ campaign and use the various platforms of Social Media to tap into this market and earn maximum visibility & significant growth.
The road-map to success on Social Media
Social Media advertisements usually cost less than the conventional tools but are proven to be highly beneficial. 73% of online marketers agree that social media marketing has been effective for their business growth.
‘Install app’ ad campaigns run on social media can skyrocket a brands success and give it maximum exposure. In fact, only in the first three days of an app install campaign, the mobile apps can register an average growth in the number of installs.
Meanwhile, according to Business Insider data, revenue through mobile ‘app install’ advertising campaigns reached $7 billion in 2019. By the end of 2020 mobile app installation ad revenue is expected to reach $7.1 billion.
It further intensifies the fact, that more and more businesses are relying on this strategy. As the competition is growing at a strong pace, it becomes important for any business to take an early leap and stay ahead of their competitors
The four mantras to remember
There are four crucial steps that are important for designing a strong ‘Install Ad’ campaign. Each step has been discussed below in detail:
1. Determine your goals:
A strong research and analytics-based approach can help you utilize all your resources well and drive most favourable outcomes. Before you venture out and start investing in your ad campaign, you must be well versed with your resources and your targets.
Set some standard parameters based on your goals and targets. For instance, the type and category of your app (shopping app, blogging app, gaming app, etc.), location of your ad campaigns (local, state or country specific, international) and the platforms that will help you in achieving it (Facebook, Twitter, Instagram, YouTube, etc.)
You can learn from your competitors or heavyweights of the industry, or take helps from the tools available online to devise a strong ad strategy. Create a compelling ad with ample use of creative tools and elements and penetrate the market with ease.
2. Fathom your budget:
The budget of app installation campaigns can widely vary owing to multiple factors. It is often subject to your campaign duration, targeted audience strength and location, app category and other determining factors.
App install ads can be more beneficial than other forms and models of advertisement as it is more quantifiable and result-driven. As you go for the cost per action or cost per install model, you end up reducing wastage and pay the network only for the number of app installs you get.
The accountability of service providers increases as they get paid only when the users commit some fruitful action. This is turn, helps you realize your goal and expand your user base. You can opt for an annual, monthly or daily plan depending on your provider and your pocket.
The general formula for calculating the budget or expense is:
Downloads x Cost Per Install = Total Daily Budget
Your budget will also vary depending upon the platform you choose. As compared to Twitter, Facebook’s cost per install can be run for approximately 40% less.
Facebook can be more beneficial as it also offers detailed demographic data and gives an insight into people’s lives. However, the best platform for your ad campaign will ultimately depend on you and your goals.
3. Choose your platform:
Once you have chosen your audience, determined your goals and raised your funds, the next big step is finding the right platform. Different social media platforms are developing customised options for businesses and each has its own advantages and perks.
Asses various platforms and see which channels can bring in the maximum number of engagements and exposure. The various strategies that can be applied for various platforms are:
a. Facebook
More than 2 billion businesses are already using Facebook for promoting their brand. Create a promotional content that blends with organic posts.
Use familiar brand colours and incorporate eye-catching illustrations, videos or more.
You can also prompt ‘Install’ action by subtly placing it somewhere between the content.
b. Instagram
Do not make your ad look obtrusive. In fact, craft it like you would create any other Instagram post for yourself.
Include compelling product pictures or influencers photos depicting the charm and utility of your brand.
Add a distinct ‘Install Now’ button at the below and compel people to take the action by catching their sentiment.
c. Twitter
This platform excites the sophisticated audience that loves to stay updated with the trends.
Keep your content aligned with this factor and promote your ad at the right places. Instead of stating about installation explicitly, slip it in creatively within the campaign. It should look like it is a part of the twitter feed.
d. Others
There are many other platforms that can amplify your app installation campaign when used smartly.
For instance, you can partner with an influencer or content creator and make them slip in the ‘Install App’ prompt to hook their audience and captivate your own.
Have an outlined strategy for each platform tailored to suit it accordingly.
4. Execute your plan:
After building a channel for production, creation and distribution, you can proceed towards ideating a campaign and executing it.
Proposing a strong question and answering it can be a great strategy. Follow it up by telling how your app can solve it. Talk directly to the users and grab their attention.
Some smart strategies of execution have been discussed below.
Build your brand recall value by incorporating your logo or identical screenshots into your ad for instant recognition
Have a strong and compelling targeted CTA (Call to Action) prompt and use specific app-related language like Open, Install, Buy Now, or more
Make a mix of creative elements that have the power to hold the attention of your targeted users
Validate your campaign by including social proof like ratings and reviews, download & install statistics, testimonials, user feedback, and more
Analyze the result of your campaign and find your strengths & weaknesses to enhance your campaign and reinvent your marketing goals
It’s time to assemble the right tools
As discussed above, your optimised presence on Social Media can increase your visibility and expand your market reach. With the right measures taken for your ‘Install’ ad Campaigns across various platforms, you can achieve end number of downloads that can lead to unprecedented conversions.
It’s time that you assemble the most fruitful tools that can aid your strategy and help you achieve your goal.
The first step to this journey is having a fully functional app that comes with social media integration feature and remains in sync with your website.
It is true that getting the initial app downloads is not easy. However, by using the resources at your disposal smartly, you can win half the battle. The rest will rely upon the features and functionalities of your app.
