Role of Product Design Team in Mobile Application Development

Oct 28 20:08 2020 Saurabh Soni Print This Article

Here I mention the Role of Product Design Team in Mobile Application Development. The product design team decides the look and feel of the product and creates it based on the customers' expectations, ensuring that they develop a widely successful product.

While planning to set up your project,Guest Posting you have the instinct that it is going to be successful. So, you plan to engage a product design team for your mobile app. As technology evolves and product demands grow, the roles of the product design team continue to take a new shape.

For successful app development, the best option would be to engage the designers concerning the product directive. It is a demanding landscape that requires an in-depth understanding of the product. The mobile app development team plays crucial roles and is responsible for successful digital development processes.

The team ensures that the project's result will meet the client's needs and fulfill the user experience. Designers take charge of the end-to-end product design, and apart from driving the project, and are also responsible for making decisions throughout the project. The product design team decides the look and feel of the product and creates it based on the customers' expectations, ensuring that they develop a widely successful product.

Discovery Phase

At the commencement of every project is the discovery phase. The process involves a product design plan. It provides a clear guide for the functionally designed prototype within a few days. The team begins to carry out detailed UX and UI research.

The team carefully analyzes the project expectations, business requirements, and innovative product approach. It also generates expected solutions to address design-related challenges and find ways to implement a specific design.


The team's qualitative and quantitative research methods are data and analytics, user views, usability, and testing, which helps them make knowledgeable decisions to guide them in providing value to the end-user.

During consumer interviews, designers capture the visual look and feel and the tone of the product, including the images and colors related to the mobile app. They quickly identify and determine customer needs.

Persona Flows

User personas help the team to understand consumer-preferred models, pain points, patterns, and behavior. The process entails all the essential consumer details, creating a smooth flow of communication regarding the target audience to the rest of the team. User persona enables designers to strategize quickly, establish design decisions, and narrow down the product design solution.

The team uses the mood boarding tool, which helps determine the product inspiration, capturing the right mood and product style, and characterizing interface components. The device also helps establish the product style, the visual vibe, color, fonts, and palette.

Customer Mapping Journey

The user mapping helps a designer to define the customer experience. The team establishes the user flow from when the customer discovers it until the last task is complete. Mapping shows the whole journey, identifying design gaps and defects that require immediate attention.

Planning Phase

At this time, the team provides customer behavior insights and works hand in hand with associates and product owners to create product features.

Product Wireframing

The process outlines the product layout and helps the team to make early decisions to restructure the product. The designer focuses on product efficiency and usability while also creating the product interface. Wire-framing also helps to navigate through, generate feedback, and get clear information.

Development Phase

The team focuses on the visual design of the product, gathering information, including UI Mood boards, UI concepts, research, negotiations, analysis, persona, wireframing, and journey mapping. The data helps the designers to create an exceptional app design that emotionally connects with the end-user.


It is the visual presentation of the end design, defining the look and feel of the product. The designer team gets insights into the user experience. It helps to resolve user issues before the product launch.

Discovery Evaluation

The usability experts test the product to know if it is user-friendly. The testing parameters used are minimalist design, error prevention, user control, and freedom. The team identifies design loopholes and sorts them out.


The design team ensures that there is clarity in the product expectations and specifications and that they are implemented accordingly.

Usability Testing

Before the product launch, the designers test it with real-time users to ascertain product accessibility and usability. The team verifies product- user interaction and gets back user views to improve the product.

Product Post-Release

Post-release is also the responsibility of the design team. The team gets involved from the start to the end of the project, including development, delivery, and post-support. The designers offer solutions to the end user's challenges, such as helping to navigate the app with ease and correcting all user gaps.


The design team offers endless support through the mobile app development process. The most crucial aspect of putting in mind is to engage cross-functional teams to brainstorm on the best ways to establish innovative ideas and improve the product.


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About Article Author

Saurabh Soni
Saurabh Soni

My name Saurabh and I am working as Content Strategist at Sodality. I am a professional tech writer and content strategist with an app development background.

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