Top 10 eCommerce Marketing Automation Software in 2020

Choosing the right eCommerce marketing automation software can be very intimidating. Before investing in an eCommerce automation tool for your business, you should know what automation you need to accomplish your business? Do you want to track the number of visitors on your website? Send sales alerts in real-time? Market upgrades to existing customers? Collect email addresses? Or collect, segment, and select data to identify the right messaging for the right customer?

Knowing what you need before investing in an eCommerce marketing automation platform helps you save money, reduce confusion and frustration, and maximize marketing benefits. When purchasing marketing automation software, you should first decide:

• Your goals in getting new marketing automation software
• What are you ready to compromise on?
• And, the highly-demanded features of your tool

Once you’re prepared with the specifications, you may start searching the marketplace. There are a few good ways to see what tool will meet your requirements.

• Using a tag-monitoring plugin like BuiltWith can help you visit websites similar to yours to see which automation software they are using.
• Consult with professional providers of other software in your stack and ask which platforms they integrate with, this can make adoption much easier.
• Visit software review sites like G2Crowd and Capterra to check which software has the best reviews

When you’ve finalized the software provider, you may ask several questions such as

• Is the software supported by any community?
• How will I benefit from the platform?
• How does the functionality match your goals?

As there are several eCommerce automation platforms in the marketplace, it may be quite difficult to find the right platform that will match your goals. To make things a little easier for you, here’s a list is some of the best eCommerce marketing automation software that you can leverage to increase productivity.

10 Best Ecommerce Marketing Automation Software

1. Dotdigital

Since its inception in 1999, Dotdigital (formerly Dotmailer) has built its services around the email which is an important part of a digital marketing strategy.

• Pricing– Packages start from $150 per month to $600 per month, offering a 20% discount for non-profits and charities.
• Ease of Use– Dotdigital is one of the simplest and powerful platforms in the marketplace. It is useful for businesses that are familiar with Email Service Providers like MailChimp and who now want to take their marketing efforts to the next level.
• Features – Training, Creative Studio, Campaign Management, Strategic Services, and Custom Integrations
• Recommended for– Email marketing professionals who require an all-inclusive package having a powerful capacity in a drag-and-drop template.

1. MailChimp

MailChimp is not only used as an email marketing tool, but also as a full-scale marketing platform that offers a CRM, design, website, and campaign services.

• Pricing– MailChimp is a freemium platform with the paid version starting at $9.99/month, and scaling to $299.99/month for all the premium features.
• Ease of use– It is popular among digital marketers and comes with plenty of DIY guides and 24/7 support available from the cheapest.
• Features– Email Marketing, Site Tracking, CRM, Audience Insights, Behavioural Targeting, Social and Search Marketing, Website Integration, Drip Campaigns, Website Visitor Tracking, Landing Pages, Forms.
• Recommended for –All small-medium businesses aspiring to grow and individuals who are looking for an all-in-one marketing platform.

1. ActiveCampaign

The best part about ActiveCampaign is its pricing. It offers features worth your investment. Its feature set focuses on acquisition more than conversion, so digital marketers looking for landing pages will be disappointed.

• Pricing –Starts from $17/month and may increase depending on the feature set and the number of contacts.
• Ease of use –It is one of the simplest platforms with a wide range of DIY guides and courses that make it an ideal option for those who love working their own way through it.  
• Features –Email Marketing, Site and Event Tracking, Contact and Lead Scoring, SMS Messaging.
• Recommended for –Smaller businesses and entrepreneurs looking for a good entry-level solution.

1. HubSpot

HubSpot is one of the prominent marketing automation software that offers a full stack of sales, marketing, and CRM solutions designed to grow businesses. Its products seamlessly integrate online and social media marketing activities such as email, contacts, SEO, and analytics.

• Pricing –It is available for free, however, for premium features the pricing is $2,400 a month.
• Ease of use –Overall the platform is good and constantly improves with new features such as drag-and-drop email builders.
• Features –Calls-to-Action, Progressive Profiling, A/B Testing Landing Pages, Segmentation, SEO Recommendations, Blog Analytics, Integrated Social Publishing.
• Recommended for –Digital marketers in pursuit of powerful, all-in-one marketing automation software for segmentation, contact management, push-button social media control, and report creation. Hubspot is not really built for eCommerce, but this is evolving with new features such as a native Shopify integration and the ability to connect a custom store.

1. Oracle Bronto

Oracle Bronto primarily focuses on high-growth eCommerce merchants and retailers worldwide. It offers email services that allow integration with all eCommerce platforms. Bronto also enables users to deliver responsive social and mobile media campaigns focusing on cart abandonment recovery. This eCommerce marketing automation software offers an array of powerful apps beyond core functionality.

• Pricing –It comes with a free demo and a quote-based plan.
• Ease of use –It is a simple yet powerful platform and has earned 4 out of 5-star rating by Capterra users for ease of use.
• Features –Drag-and-Drop Automation, Post-Purchase Campaigns, VIP and Loyalty Programs, Cart Abandonment Reminders, Precise Segmentation.
• Recommended for –eCommerce retailers who are in pursuit of all-in-one powerful marketing automation platform with an intuitive user interface.

1. Keap

Formerly known as InfusionSoft, Keap is customer tracking and workflow management software that frees up marketers up from the repetitive tasks to focus on the other aspects of marketing.

• Pricing –It offers a free trial version first, and then prices start from $79/month.
• Features –Analytics/ROI tracking, Segmentation, ROI & Analytics, Drip Campaigns, Landing Pages, Website Visitor Tracking, Search/Social Campaigns.
• Ease of use –You get proper training when you purchase the software. However, some reviewers on Capterra have said that the users need extra training sessions because of the endless applications and possibilities offered by Keap.
• Recommended for – Small businesses, startups, and entrepreneurs. Keap is an ideal option for eCommerce marketing.

1. Rejoiner

Rejoiner is a ready-made email marketing solution that takes care of everything from design to strategy and analytics. It enables marketers to maximize lifetime revenue per customer with highly personalized marketing automation.

Pricing – Starts from $95/month.

Features – Serves purposes of Design and Strategy, Email Campaigns, Event-Triggered Emails, Analytics, and ROI Reporting.

Ease of use – As per Capterra reviewers, it has received a 4.9/5-star rating, and 5/5 for customer service and overall.

Recommended for – eCommerce businesses that are looking to outsource their email marketing campaign management.

1. SharpSpring

SharpSpring is designed for generating leads and converting them to sales through customer behavior-based email, blog building, dynamic landing pages, and social media campaigns.

• Pricing –Starts at $1,800 with monthly fees ranging from $450 to $875. Quote-based plans are also available.
• Ease of use –SharpSpring offers easy onboarding and is easy to learn and use. It can flawlessly integrate with more than 700 third-party tools.
• Features –Behavioral-based Email Automation, Daily VisitorID Email, Smart Emails, Dynamic Forms, Dynamic Web Content, Lead Scoring, Robust Rules Engine, and Point-and-Click WYSIWYG Editor. Provides integrations with Shopify, BigCommerce, and Magento.
• Recommended for –This eCommerce marketing automation software is best for smaller retailers who need ultra-powerful analytics and highly-customizable content.

1. Omnisend

Omnisend is the newest in the marketing automation world. It is workflow management software that supports several channels, making it easy to manage the marketing campaign across all channels from one platform.

• Pricing –It offers a free plan for basic email marketing and the Standard Plan with automation starting at $16 per month. The Pro Plan then adds more channels and starts at $99 per month.
• Ease-of-use –Omnisend is user friendly, that offers a drag and drop builder to create emails, workflows, forms, popups, landing pages, and more. From onboarding to sending, this intuitive platform is ideal for workflow management automation and marketing campaigns.
• Features –Email marketing, SMS marketing, Omnichannel automation workflows, smart segmentation, contact capture forms, sales reporting, eCommerce-focused features, and so on.
• Recommended for –Marketing experts who need more than the basic email marketing and are looking to dive into omnichannel automation without compromising on the ease of use.

1. Act-On

Act-On is best for businesses with a high turnover. It is highly customizable marketing automation software that flawlessly integrates sales and marketing automation, and many other features.

• Pricing –It offers a free trial version and the price of the full version starts at $900/month.
• Ease of use –To make the most out of the software, you need to take some practice and testing to understand the possibilities because of the endless applications it offers. There’s an availability of 24/7 support to help you through.
• Features –Email Marketing, Lead Management, Lead Scoring, Website Visitor Tracking, Social Media Management, Analytics/ROI, Segmentation, Drip Campaigns, Search and Social Marketing.
• Recommended for –Business that has a turnover of $10M to $500M.

Wrapping Up

So, these are some of the best eCommerce marketing automation and workflow management software that can help you automate your marketing efforts and increase productivity, thereby boosting your ROI. When it comes to streamlining daily marketing tasks and generating more revenue, choosing the right marketing automation can make a huge difference. Collaborating with a professional eCommerce marketing automation solution provider is a good idea if you want to drive better results for your eCommerce business.