Bus Branding Is A Cost Effective Manner Of Advertising

Jun 10 09:08 2013 jennifer obodo Print This Article

Bus Branding Is A Cost Effective Manner Of Advertising. Read this article to know more.

Buses have been used for carrying passengers since the time they were introduced. As a result of innovative thinking and with the advent of new printing technologies,Guest Posting nowadays they have started carrying something more, this time on their exteriors. Enter bus branding; into the ever competing and ever changing arena of marketing. Bus branding help a great deal in capturing the attention of its viewers and increases the visibility of the company or product in an efficient and professional manner.

Bus advertising/ bus wrapping is a mode of advertising by sticking the adverts on the exteriors of the buses. They are unavoidable vehicles and capture attention quickly because of their huge size and high frequency of service on roads. Advanced printing technologies have enabled the printing of high resolution, well designed and catchy images which can be stuck to buses. These advertising stickers can be peeled off from the buses once the advertisement contract expires. These stickers are stuck with special adhesives which doesn’t damage the paint of the bus.

Advantages

Through advertising the product on buses a company is able to build audience in a cost-effective manner. It will be taken note by every pedestrian, passenger, cyclist, or driver in a car without fail. Buses which ply in standard routes will certainly help in advertising products in a particular locality or region easily. Another added advantage of bus branding is that it gives maximum visibility to the ads irrespective of daytime or nighttime. Modern age computer designing software allows users to design an advertisement exactly as it would appear on a real bus. Thus it gives the freedom to design creative images taking into account places where the ad would be hidden or can be more appealing on the bus surface.

It also complements as an extra source of income for the fleet owner. Taking on Busbranding allows the fleet owner to earn some extra bucks which would certainly cover at least a part of the maintenance or fuel expenses. Government transport agencies across the globe have embraced this new concept of advertising and allow private party advertisements to be stuck on their buses by entering into an agreement. Normally bus branding contracts are entered between parties for a reasonable period which may vary from a few weeks to even a quarter or more.

Disadvantages

There are different tools for it and each inherit their own pros and cons. Brands can be advertised inside the buses in places like behind the seats, overhead shelter, on supports, etc. A bus branding idea will be more attractive and captivating depending on the innovativeness and creativity of the advertisement. The disadvantage with internal advertisements on buses is that they are prone to be damaged or torn off during the usual movement of the passengers.

Moreover there is no assurance that when the bus is crowded the ad would get the attention it deserves. Graffiti on the adverts might also disgrace the brand instead of uplifting it as intended. It might even be looked upon as a disturbance to driving motorists than as an advertising medium. When drivers or pedestrians try reading the advert on a bus and lose their focus on the roads, mishaps are certain to happen which might even lead to loss of life.

To conclude, bus branding is a very cost-effective and efficient way of outdoor advertising. If used in the right way it will improve the business of a brand tremendously failing to which it will spell doom.


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jennifer obodo
jennifer obodo

The impact of Bus Branding is really hard to miss! Click Here For More on Bus Branding.

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