Green Hotels and the Triple Bottom Line How energy efficiency positively impacts the 3BL

Aug 12 07:28 2010 M. Scott Parisi Print This Article

It used to be that the only thing a business really had to worry about was profit and loss – the economic bottom line.

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ROBBINSVILLE,Guest Posting N.J. – It used to be that the only thing a business really had to worry about was profit and loss – the economic bottom line. 


But as businesses have become more concerned with how their operations impact the environment and society in general, many of them, including green hotels, have broadened their view of what it means to be a success.  These days, the true measure of a hotel’s overall health now includes an evaluation of not only its economic profitability, but also its affect on people and the planet.


Profitability, People and the Planet – that’s what the triple bottom line, or 3BL, is all about. 


So, how does your green hotel measure up when it comes to 3BL? Perhaps you’re doing your best to run an eco-friendly establishment, but your staff and guests aren’t getting as much out of it as they could.  Or maybe you want to implement energy efficiency upgrades but you’re worried about how to pay for it.Or maybeyour facility wants to become a certified green hotel, but nobody knows which certification to pursue, much less how to begin the process.


At EcoGreenHotel, we help aspiring green hotels become “3BL Businesses” every day. One way we accomplish that is through helping green hotels increase their energy efficiency. 


Here’s how it breaks down:


·        People: An energy efficient green hotel is a healthier environment for staff, guests and those in the neighborhood.  The physical environment is cleaner and less toxic. Indoor air quality is greatly improved. The neighborhood benefits because the hotel purchases locally whenever possible, and the hotel gives back to the community.  Staff and guests feel good about working and staying in an energy efficient green hotel. 


·        Planet: An energy efficient green hotel requires less energy to provide the same level of quality service.  It conserves precious water and electricity, and reduces its contributions to local landfills and incinerators through it’s reduce, recycle and reuse programs.  It sources sustainable furnishings whenever possible, and it cleans with environmentally-friendly products. 


·        Profitability: An energy efficient green hotel saves money by cutting its energy costs.  It increases revenue by attracting environmentally-concerned leisure and business travelers – a segment that is growing by leaps and bounds with each passing year.


Sustainability isn’t just about saving the planet. It’s about opportunity - reinventing business models to better compete in the global economy or building shareholder value in ways that help to solve some of the world’s most profound social, economic and environmental challenges.


But where will sustainability take us? To many, it may just revolutionize the economy as we know it – we seem to think so too. If we figure out how to get more out of the resource we have, or how to turn our waste into someone else’s feedstock, which is what sustainability is all about, ultimately we will win.


Although going green has become mainstream, most companies today are still struggling with ways to achieve both the goal of sustainability and growing their business in a way that minimizes their global environmental impact.Those that crack the code will win the competitive advantage.


“Sustainability is not a fad and it’s not a short term hype,” says Scott Parisi, President of EcoGreenHotel. “It’s in the interests of the hotels to continue to innovate through technology and transparency. The new generation of consumers are very aware of their environment’s situation. They are going to demand that we manage our operations sustainable. If you don’t start building that infrastructure today, then you know where you’ll end up.”


About EcoGreenHotel

EcoGreenHotel LLC is a privately-held company dedicated to helping lodging facilities address abroad spectrum of sustainability issues. The company provides information, tools, checklists, current news and trends to the hospitality industry through its website, In 2009, the company launched an online marketplace for green products and services at In addition to the online offerings, EcoGreenHotel provides customized consulting services tailored to the needs of the hospitality industry in the areas of energy efficiency and certifications, including LEED, Green Seal and Energy Star. For those properties that have reached certified levels of sustainability, EcoGreenHotel assists with marketing services to position the properties within the growing “green” space and enhance revenue. For further information, or call 888.229.0213.

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About Article Author

M. Scott Parisi
M. Scott Parisi

CHO, VP OF TECHNOLOGIES & COMMUNICATIONS - has six years of financial analysis experience ranging from real estate investments to derivatives. She graduated from Rutgers University majoring in Economics. Prior to Patel’s real estate experience at Promark Global Advisors (formerly known as General Motors Asset Management).

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