Is Adventure Travel Right for You?

The Evolution of Adventure Travel

Adventure travel has seen a significant surge in popularity over the past few years. According to the Adventure Travel Trade Association (ATTA), this segment of the travel industry has grown by 65% annually since 2009. The ATTA's definition of adventure travel includes physical activity, cultural exchange, and connection with nature, which can range from soft to hard adventures.

The Driving Forces Behind the Adventure Travel Boom

Several factors contribute to the rise of adventure travel:

• Demographics: The baby boomer generation, known for their disposable income and desire for unique experiences, are now seeking more active and immersive travel options.
• Wellness Trend: There's a growing interest in health and wellness, with travelers looking for trips that offer physical challenges and opportunities to reconnect with nature.
• Technological Advances: Improved gear and technology have made previously inaccessible destinations more reachable for the average traveler.
• Social Media Influence: Platforms like Instagram have fueled the desire for off-the-beaten-path experiences that result in share-worthy content.

Nancy Pfeiffer's Journey into Adventure Travel

Nancy's foray into adventure travel began with her marketing consulting work for outdoor and hospitality businesses. Recognizing the power of editorial coverage, she launched ATMS in 1999 to specialize in media relations for the adventure travel industry. Her objectives with ATMS are multifaceted:

• Securing quality editorial coverage for clients.
• Providing growth opportunities for her team.
• Supporting the publishing industry with access to unique travel experiences.
• Contributing to the global adventure travel and ecotourism community.

Nancy's Favorite Adventure Experiences

Nancy's personal adventure travel highlights include:

• Whitewater rafting on Idaho's Salmon River.
• Hiking, fly fishing, and wildlife viewing on various river trips.
• Outdoor activities with her husband, such as horseback riding and snowshoeing.

She emphasizes that if she can engage in these activities as a grandmother, they are accessible to a wide audience.

Romantic Adventure Getaways

Nancy recommends several adventure tours that combine the thrill of adventure with the intimacy of romance:

1. Lapa Rios Eco Lodge, Costa Rica: Offers surfing, wildlife tours, and rainforest hikes.
2. The Ashley Inn, Idaho: Features cozy rooms with fireplaces and proximity to scenic outdoor activities.
3. Canyon Villa, Sedona: Provides a secluded retreat amidst the stunning red rock landscape.
4. Brooks Lake Lodge, Wyoming: A historic lodge offering a winter wonderland experience.
5. Hidden Creek Ranch, Idaho: A guest ranch with Native American ceremonies and outdoor adventures.

The Essence of Travel for Nancy

For Nancy, travel is about exploration, learning, and rejuvenation. She dedicates a significant portion of the year to both business and leisure travel, immersing herself in new cultures and environments.

Advice for First-Time Adventure Travelers

Nancy advises newcomers to adventure travel to:

• Choose a reputable outfitter or operator.
• Seek out activities that have always piqued their interest.
• Request references and expect thorough communication from the company.
• Consult professional associations like America Outdoors for guidance.

Final Thoughts

Nancy encourages everyone to embrace adventure travel as a means to enrich their lives, learn about the world, and become better global citizens. Adventure travel, she believes, has the power to transform perspectives and create lasting memories.

For those considering whether adventure travel is suitable for them, it's clear that age is not a barrier, and the options are as diverse as the travelers themselves. With the right preparation and a spirit of curiosity, adventure travel can offer an enriching and unforgettable experience.